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Linkages as a lens: An exploration of strategic communications in P/CVE.

Joe Whittaker Orcid Logo, Lilah Elsayed

Journal for Deradicalization, Volume: 20, Pages: 1 - 46

Swansea University Author: Joe Whittaker Orcid Logo

  • Whittaker, Elsayed - 2019 - Linkages as a Lens An Exploration of Strategic Communications in PCVE.pdf

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Abstract

Strategic communications for the purpose of countering violent extremism have become widespread in recent years, especially given the communications revolution which has amplified the messages of violent extremists and those that wish to counter them. Despite this, there is little-to-no research whi...

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Published in: Journal for Deradicalization
ISSN: 2363-9849
Published: 2019
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URI: https://cronfa.swan.ac.uk/Record/cronfa55726
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first_indexed 2020-11-27T17:24:10Z
last_indexed 2021-01-14T04:20:53Z
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spelling 2021-01-13T10:39:46.4601724 v2 55726 2020-11-23 Linkages as a lens: An exploration of strategic communications in P/CVE. 112ed59957393e783f913443ec80faab 0000-0001-7342-6369 Joe Whittaker Joe Whittaker true false 2020-11-23 CSSP Strategic communications for the purpose of countering violent extremism have become widespread in recent years, especially given the communications revolution which has amplified the messages of violent extremists and those that wish to counter them. Despite this, there is little-to-no research which collects message data and analyses its design in a systematic way. In this article, we collect data from 10 social media multi-message campaigns and undertake an exploratory analysis of their design using a methodology developed from Ingram’s “Linkage-based” framework for countering militant Islamist propaganda. Our findings include: a prevalence towards highlighting the atrocities of violent extremist groups rather than strategies which challenge their competence; a priority to messages which seize the narrative agenda; differing emotional or rational pulls depending on the language in which the message is delivered; a range of different tactics employed depending on the target audience; as well as a wide range of deployments of different themes of positive and negative messages. We offer a number of possible explanations for these findings, before undertaking a cluster analysis of the data to aid the construction of Weberian “ideal type” campaigns, which offer a contribution to the field for the purposes of future research and exposition. Journal Article Journal for Deradicalization 20 1 46 2363-9849 P/CVE; Strategic Communications; Linkages; Counter-Narratives; MENA 27 9 2019 2019-09-27 https://journals.sfu.ca/jd/index.php/jd/article/view/243 COLLEGE NANME Criminology, Sociology and Social Policy COLLEGE CODE CSSP Swansea University 2021-01-13T10:39:46.4601724 2020-11-23T10:12:47.1603343 Faculty of Humanities and Social Sciences School of Social Sciences - Criminology, Sociology and Social Policy Joe Whittaker 0000-0001-7342-6369 1 Lilah Elsayed 2 55726__18762__8e25c5b2077a454dadb2882cfa6d1b98.pdf Whittaker, Elsayed - 2019 - Linkages as a Lens An Exploration of Strategic Communications in PCVE.pdf 2020-11-27T17:23:05.3239651 Output 782790 application/pdf Version of Record true This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title Linkages as a lens: An exploration of strategic communications in P/CVE.
spellingShingle Linkages as a lens: An exploration of strategic communications in P/CVE.
Joe Whittaker
title_short Linkages as a lens: An exploration of strategic communications in P/CVE.
title_full Linkages as a lens: An exploration of strategic communications in P/CVE.
title_fullStr Linkages as a lens: An exploration of strategic communications in P/CVE.
title_full_unstemmed Linkages as a lens: An exploration of strategic communications in P/CVE.
title_sort Linkages as a lens: An exploration of strategic communications in P/CVE.
author_id_str_mv 112ed59957393e783f913443ec80faab
author_id_fullname_str_mv 112ed59957393e783f913443ec80faab_***_Joe Whittaker
author Joe Whittaker
author2 Joe Whittaker
Lilah Elsayed
format Journal article
container_title Journal for Deradicalization
container_volume 20
container_start_page 1
publishDate 2019
institution Swansea University
issn 2363-9849
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Social Sciences - Criminology, Sociology and Social Policy{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Social Sciences - Criminology, Sociology and Social Policy
url https://journals.sfu.ca/jd/index.php/jd/article/view/243
document_store_str 1
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description Strategic communications for the purpose of countering violent extremism have become widespread in recent years, especially given the communications revolution which has amplified the messages of violent extremists and those that wish to counter them. Despite this, there is little-to-no research which collects message data and analyses its design in a systematic way. In this article, we collect data from 10 social media multi-message campaigns and undertake an exploratory analysis of their design using a methodology developed from Ingram’s “Linkage-based” framework for countering militant Islamist propaganda. Our findings include: a prevalence towards highlighting the atrocities of violent extremist groups rather than strategies which challenge their competence; a priority to messages which seize the narrative agenda; differing emotional or rational pulls depending on the language in which the message is delivered; a range of different tactics employed depending on the target audience; as well as a wide range of deployments of different themes of positive and negative messages. We offer a number of possible explanations for these findings, before undertaking a cluster analysis of the data to aid the construction of Weberian “ideal type” campaigns, which offer a contribution to the field for the purposes of future research and exposition.
published_date 2019-09-27T04:10:09Z
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score 11.013731

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