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Predicting trust in online advertising with an SEM-artificial neural network approach

Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Yogesh Dwivedi

Expert Systems with Applications, Volume: 162, Start page: 113849

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1016/j.eswa.2020.113849

Published in: Expert Systems with Applications
ISSN: 0957-4174
Published: Elsevier BV 2020
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URI: https://cronfa.swan.ac.uk/Record/cronfa54890
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last_indexed 2021-01-16T04:17:34Z
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spelling 2021-01-15T10:38:25.5453074 v2 54890 2020-08-06 Predicting trust in online advertising with an SEM-artificial neural network approach d154596e71b99ad1285563c8fdd373d7 Yogesh Dwivedi Yogesh Dwivedi true false 2020-08-06 Journal Article Expert Systems with Applications 162 113849 Elsevier BV 0957-4174 Consumer trust; Online advertising; Trust building model; ADTRUST; Artificial neural network 30 12 2020 2020-12-30 10.1016/j.eswa.2020.113849 COLLEGE NANME COLLEGE CODE Swansea University 2021-01-15T10:38:25.5453074 2020-08-06T12:50:29.6647685 Faculty of Humanities and Social Sciences School of Management - Business Management Lai-Ying Leong 1 Teck-Soon Hew 2 Keng-Boon Ooi 3 Yogesh Dwivedi 4 54890__17873__c14ccc4874484354aedae652d1db57dd.pdf Predicting trust in online advertising with an SEM-ANN approach (accepted).pdf 2020-08-06T12:53:17.5801944 Output 1146082 application/pdf Accepted Manuscript true 2021-08-08T00:00:00.0000000 Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND). true English
title Predicting trust in online advertising with an SEM-artificial neural network approach
spellingShingle Predicting trust in online advertising with an SEM-artificial neural network approach
Yogesh Dwivedi
title_short Predicting trust in online advertising with an SEM-artificial neural network approach
title_full Predicting trust in online advertising with an SEM-artificial neural network approach
title_fullStr Predicting trust in online advertising with an SEM-artificial neural network approach
title_full_unstemmed Predicting trust in online advertising with an SEM-artificial neural network approach
title_sort Predicting trust in online advertising with an SEM-artificial neural network approach
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Lai-Ying Leong
Teck-Soon Hew
Keng-Boon Ooi
Yogesh Dwivedi
format Journal article
container_title Expert Systems with Applications
container_volume 162
container_start_page 113849
publishDate 2020
institution Swansea University
issn 0957-4174
doi_str_mv 10.1016/j.eswa.2020.113849
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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active_str 0
published_date 2020-12-30T06:07:53Z
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