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Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing

Tasnim M. Taufique Hossain, Shahriar Akter, Uraiporn Kattiyapornpong, Yogesh Dwivedi

Industrial Marketing Management, Volume: 87, Pages: 225 - 241

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1016/j.indmarman.2019.12.006

Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV 2020
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URI: https://cronfa.swan.ac.uk/Record/cronfa53061
first_indexed 2019-12-19T04:17:35Z
last_indexed 2020-10-03T03:13:50Z
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spelling 2020-10-02T15:54:19.8192430 v2 53061 2019-12-18 Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing d154596e71b99ad1285563c8fdd373d7 Yogesh Dwivedi Yogesh Dwivedi true false 2019-12-18 Journal Article Industrial Marketing Management 87 225 241 Elsevier BV 0019-8501 Service quality; Integration quality; Cross-buying intention; Omnichannel marketing; PLS hierarchical model 1 5 2020 2020-05-01 10.1016/j.indmarman.2019.12.006 COLLEGE NANME COLLEGE CODE Swansea University 2020-10-02T15:54:19.8192430 2019-12-18T19:06:25.6424222 Faculty of Humanities and Social Sciences School of Management - Business Management Tasnim M. Taufique Hossain 1 Shahriar Akter 2 Uraiporn Kattiyapornpong 3 Yogesh Dwivedi 4 53061__16146__1b0837d4eb444f6fbb1ea62139934d78.pdf IMM_2nd Revision Final.pdf 2019-12-18T19:08:38.1909973 Output 735185 application/pdf Accepted Manuscript true 2022-01-10T00:00:00.0000000 Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND). true eng
title Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
spellingShingle Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
Yogesh Dwivedi
title_short Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
title_full Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
title_fullStr Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
title_full_unstemmed Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
title_sort Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Tasnim M. Taufique Hossain
Shahriar Akter
Uraiporn Kattiyapornpong
Yogesh Dwivedi
format Journal article
container_title Industrial Marketing Management
container_volume 87
container_start_page 225
publishDate 2020
institution Swansea University
issn 0019-8501
doi_str_mv 10.1016/j.indmarman.2019.12.006
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2020-05-01T04:41:17Z
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