Journal article 661 views
Understanding market agility for new product success with big data analytics
Nick Hajli 
,
Mina Tajvidi,
Ayantunji Gbadamosi,
Waqar Nadeem
,
Mina Tajvidi,
Ayantunji Gbadamosi,
Waqar Nadeem
Industrial Marketing Management
Swansea University Authors:
Mina Tajvidi, Nick Hajli
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1016/j.indmarman.2019.09.010
Abstract
Understanding market agility for new product success with big data analytics
| Published in: | Industrial Marketing Management |
|---|---|
| ISSN: | 0019-8501 |
| Published: |
Elsevier BV
|
| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa52845 |
| first_indexed |
2019-11-22T19:13:58Z |
|---|---|
| last_indexed |
2019-11-22T19:13:58Z |
| id |
cronfa52845 |
| recordtype |
SURis |
| fullrecord |
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| title |
Understanding market agility for new product success with big data analytics |
| spellingShingle |
Understanding market agility for new product success with big data analytics Mina, Tajvidi Nick, Hajli |
| title_short |
Understanding market agility for new product success with big data analytics |
| title_full |
Understanding market agility for new product success with big data analytics |
| title_fullStr |
Understanding market agility for new product success with big data analytics |
| title_full_unstemmed |
Understanding market agility for new product success with big data analytics |
| title_sort |
Understanding market agility for new product success with big data analytics |
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90fa2386126651d7622f2019e55fbc22 7608daaad16c0921edd18f5ac2643553 |
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90fa2386126651d7622f2019e55fbc22_***_Mina, Tajvidi 7608daaad16c0921edd18f5ac2643553_***_Nick, Hajli |
| author |
Mina, Tajvidi Nick, Hajli |
| format |
Journal article |
| container_title |
Industrial Marketing Management |
| institution |
Swansea University |
| issn |
0019-8501 |
| doi_str_mv |
10.1016/j.indmarman.2019.09.010 |
| publisher |
Elsevier BV |
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0 |
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0001-01-01T04:45:36Z |
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11.04748 |