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The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice

Hatice Kizgin, Bidit L. Dey, Yogesh Dwivedi Orcid Logo, Laurie Hughes Orcid Logo, Ahmad Jamal, Paul Jones Orcid Logo, Bianca Kronemann, Michel Laroche, Lisa Peñaloza, Marie-Odile Richard, Nripendra P. Rana, Rene Romer, Kuttimani Tamilmani, Michael Williams

International Journal of Information Management, Volume: 51, Pages: 102026 - 15

Swansea University Authors: Yogesh Dwivedi Orcid Logo, Laurie Hughes Orcid Logo, Paul Jones Orcid Logo, Michael Williams

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Abstract

The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and in...

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Published in: International Journal of Information Management
ISSN: 0268-4012
Published: UK Elsevier BV 2020
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URI: https://cronfa.swan.ac.uk/Record/cronfa52513
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spelling 2020-11-18T13:10:23.8032917 v2 52513 2019-10-18 The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 7abaa0ecff88cdfd7a208d27a8b62173 0000-0002-0956-0608 Laurie Hughes Laurie Hughes true false 21e2660aaa102fe36fc981880dd9e082 0000-0003-0417-9143 Paul Jones Paul Jones true false 075aa59a486ba89485d9068decf7814b Michael Williams Michael Williams true false 2019-10-18 BBU The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is under explored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants’ communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation. Journal Article International Journal of Information Management 51 102026 15 Elsevier BV UK 0268-4012 Consumer acculturation; Global consumer culture; Information management; Information systems; Marketing; Social media 1 4 2020 2020-04-01 10.1016/j.ijinfomgt.2019.10.011 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2020-11-18T13:10:23.8032917 2019-10-18T14:13:08.1180353 Faculty of Humanities and Social Sciences School of Management - Business Management Hatice Kizgin 1 Bidit L. Dey 2 Yogesh Dwivedi 0000-0002-5547-9990 3 Laurie Hughes 0000-0002-0956-0608 4 Ahmad Jamal 5 Paul Jones 0000-0003-0417-9143 6 Bianca Kronemann 7 Michel Laroche 8 Lisa Peñaloza 9 Marie-Odile Richard 10 Nripendra P. Rana 11 Rene Romer 12 Kuttimani Tamilmani 13 Michael Williams 14 52513__15682__49f0809e50104fb2a606327996dbed45.pdf Consolidated_CA_paper2019.pdf 2019-10-18T14:25:50.3200000 Output 581217 application/pdf Accepted Manuscript true 2021-05-05T00:00:00.0000000 Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND). true eng https://creativecommons.org/licenses/by-nc-nd/4.0/
title The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
spellingShingle The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
Yogesh Dwivedi
Laurie Hughes
Paul Jones
Michael Williams
title_short The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
title_full The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
title_fullStr The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
title_full_unstemmed The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
title_sort The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
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author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
7abaa0ecff88cdfd7a208d27a8b62173_***_Laurie Hughes
21e2660aaa102fe36fc981880dd9e082_***_Paul Jones
075aa59a486ba89485d9068decf7814b_***_Michael Williams
author Yogesh Dwivedi
Laurie Hughes
Paul Jones
Michael Williams
author2 Hatice Kizgin
Bidit L. Dey
Yogesh Dwivedi
Laurie Hughes
Ahmad Jamal
Paul Jones
Bianca Kronemann
Michel Laroche
Lisa Peñaloza
Marie-Odile Richard
Nripendra P. Rana
Rene Romer
Kuttimani Tamilmani
Michael Williams
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container_title International Journal of Information Management
container_volume 51
container_start_page 102026
publishDate 2020
institution Swansea University
issn 0268-4012
doi_str_mv 10.1016/j.ijinfomgt.2019.10.011
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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description The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is under explored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants’ communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation.
published_date 2020-04-01T04:04:56Z
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