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Editorial introduction: Advances in theory and practice of digital marketing
Yogesh Dwivedi,
Nripendra P. Rana,
Emma L. Slade,
Nitish Singh,
Hatice Kizgin
Journal of Retailing and Consumer Services, Start page: 101909
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1016/j.jretconser.2019.101909
Abstract
Editorial introduction: Advances in theory and practice of digital marketing
| Published in: | Journal of Retailing and Consumer Services |
|---|---|
| ISSN: | 09696989 |
| Published: |
2019
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa51700 |
| College: |
Faculty of Humanities and Social Sciences |
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| Start Page: |
101909 |