Journal article 831 views 140 downloads
Consumer guilt review: A practical guide for researchers
The Marketing Review, Volume: 18, Issue: 2, Pages: 201 - 224
Swansea University Author: Nripendra Rana
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DOI (Published version): 10.1362/146934718X15333820910183
Abstract
Consumer guilt review: A practical guide for researchers
Published in: | The Marketing Review |
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ISSN: | 1469-347X |
Published: |
2018
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa38470 |
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College: |
Faculty of Humanities and Social Sciences |
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Issue: |
2 |
Start Page: |
201 |
End Page: |
224 |