Biting the Hand

Thomas, Richard

doi:10.1080/1461670x.2017.1359654

Journal article 1124 views 271 downloads

Biting the Hand

Richard Thomas

Journalism Studies, Volume: 20, Issue: 4, Pages: 585 - 607

Swansea University Author: Richard Thomas

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DOI (Published version): 10.1080/1461670x.2017.1359654

Abstract

The Global Financial Crisis presented the media with numerous opportunities to tell dramatic business-based stories. However, the relationship between commercial news and the corporate world is often thought to be deferential, where advertisers wield influence over journalists who are reluctant to c...

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Published in:	Journalism Studies
ISSN:	1461-670X 1469-9699
Published:	Informa UK Limited 2019 2019
Online Access:	Check full text
URI:	https://cronfa.swan.ac.uk/Record/cronfa38290

first_indexed	2018-01-24T19:56:14Z
last_indexed	2020-12-04T03:51:44Z
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spelling	2020-12-03T11:04:17.6853207 v2 38290 2018-01-24 Biting the Hand 6458b4d9c68a8d6431e86961e74dccb5 0000-0003-3511-5628 Richard Thomas Richard Thomas true false 2018-01-24 CACS The Global Financial Crisis presented the media with numerous opportunities to tell dramatic business-based stories. However, the relationship between commercial news and the corporate world is often thought to be deferential, where advertisers wield influence over journalists who are reluctant to criticise those indirectly funding them. Because of these models of capitalist power dynamics, it is often assumed that journalists will take a gentle line when reporting the affairs of advertisers. However, such a normative ideal is essential in an era when evidence suggests that capitalism has not produced any “trickle-down” benefits for ordinary people. By taking a multimodal approach including semiotic and critical discourse analysis, this paper examines the broadcaster–advertiser relationship between ITV and Barclays PLC. Using a critical realist framework, the paper finds that in contrast to well-established theories that advertisers shape and influence business news, post-financial crisis, the United Kingdom’s largest commercial broadcaster adopted a combative role towards a key contributor to their funding. In comparison, the nation’s main public service broadcaster—the BBC—was less probing. The paper therefore challenges any simplistic correlation between advertising and news output while also arguing that a political economy perspective remains relevant in today’s commercial news landscape Journal Article Journalism Studies 20 4 585 607 Informa UK Limited 2019 1461-670X 1469-9699 political economy, critical discourse analysis, financial news, multimodal analysis, television news, advertising 12 3 2019 2019-03-12 10.1080/1461670x.2017.1359654 COLLEGE NANME Culture and Communications School COLLEGE CODE CACS Swansea University 2020-12-03T11:04:17.6853207 2018-01-24T17:34:58.1503642 Faculty of Humanities and Social Sciences School of Culture and Communication - Media, Communications, Journalism and PR Richard Thomas 0000-0003-3511-5628 1 38290__18737__570a5de06d234cf48d746e516098c67c.pdf Thomas_R_Biting_the_hand_final.pdf 2020-11-24T16:24:52.9233483 Output 2126792 application/pdf Accepted Manuscript true true eng
title	Biting the Hand
spellingShingle	Biting the Hand Richard Thomas
title_short	Biting the Hand
title_full	Biting the Hand
title_fullStr	Biting the Hand
title_full_unstemmed	Biting the Hand
title_sort	Biting the Hand
author_id_str_mv	6458b4d9c68a8d6431e86961e74dccb5
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author	Richard Thomas
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publisher	Informa UK Limited 2019
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description	The Global Financial Crisis presented the media with numerous opportunities to tell dramatic business-based stories. However, the relationship between commercial news and the corporate world is often thought to be deferential, where advertisers wield influence over journalists who are reluctant to criticise those indirectly funding them. Because of these models of capitalist power dynamics, it is often assumed that journalists will take a gentle line when reporting the affairs of advertisers. However, such a normative ideal is essential in an era when evidence suggests that capitalism has not produced any “trickle-down” benefits for ordinary people. By taking a multimodal approach including semiotic and critical discourse analysis, this paper examines the broadcaster–advertiser relationship between ITV and Barclays PLC. Using a critical realist framework, the paper finds that in contrast to well-established theories that advertisers shape and influence business news, post-financial crisis, the United Kingdom’s largest commercial broadcaster adopted a combative role towards a key contributor to their funding. In comparison, the nation’s main public service broadcaster—the BBC—was less probing. The paper therefore challenges any simplistic correlation between advertising and news output while also arguing that a political economy perspective remains relevant in today’s commercial news landscape
published_date	2019-03-12T13:26:36Z
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score	11.247077

Biting the Hand

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