Journal article 1212 views 575 downloads
Managerial perspectives on crowdsourcing in the new product development process
Industrial Marketing Management, Volume: 71, Pages: 41 - 53
Swansea University Author: Nick Hajli
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DOI (Published version): 10.1016/j.indmarman.2017.11.002
Abstract
Managerial perspectives on crowdsourcing in the new product development process
Published in: | Industrial Marketing Management |
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ISSN: | 00198501 |
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2018
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URI: | https://cronfa.swan.ac.uk/Record/cronfa38009 |
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title |
Managerial perspectives on crowdsourcing in the new product development process |
spellingShingle |
Managerial perspectives on crowdsourcing in the new product development process Nick Hajli |
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Managerial perspectives on crowdsourcing in the new product development process |
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Managerial perspectives on crowdsourcing in the new product development process |
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Industrial Marketing Management |
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