Journal article 1604 views 697 downloads
Managerial perspectives on crowdsourcing in the new product development process
Industrial Marketing Management, Volume: 71, Pages: 41 - 53
Swansea University Author:
Nick Hajli
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PDF | Accepted Manuscript
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DOI (Published version): 10.1016/j.indmarman.2017.11.002
Abstract
Managerial perspectives on crowdsourcing in the new product development process
| Published in: | Industrial Marketing Management |
|---|---|
| ISSN: | 00198501 |
| Published: |
2018
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa38009 |
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2018-01-11T20:06:11Z |
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2020-07-13T18:56:53Z |
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Managerial perspectives on crowdsourcing in the new product development process |
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Managerial perspectives on crowdsourcing in the new product development process Nick Hajli |
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Industrial Marketing Management |
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