Journal article 1205 views 576 downloads
Managerial perspectives on crowdsourcing in the new product development process
Debra Zahay,
Nick Hajli 
,
Debika Sihi
,
Debika Sihi
Industrial Marketing Management, Volume: 71, Pages: 41 - 53
Swansea University Author:
Nick Hajli
-
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DOI (Published version): 10.1016/j.indmarman.2017.11.002
Abstract
Managerial perspectives on crowdsourcing in the new product development process
| Published in: | Industrial Marketing Management |
|---|---|
| ISSN: | 00198501 |
| Published: |
2018
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| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa38009 |
| Tags: |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Start Page: |
41 |
| End Page: |
53 |