Journal article 1236 views 210 downloads
Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland
Janine Dermody,
Nicole Koenig-Lewis,
Anita Zhao 
,
Stuart Hanmer-Lloyd
,
Stuart Hanmer-Lloyd
Journal of Business Research, Volume: 86, Pages: 333 - 343
Swansea University Author:
Anita Zhao
DOI (Published version): 10.1016/j.jbusres.2017.09.041
Abstract
This is a brief abstract of the paper. Whist there is increasing importance of sustainable consumption, current understanding on how consumers in emerging markets respond to sustainable consumption is very limited. Thus this paper focuses on examining the mediating role of pro-environmental self-ide...
| Published in: | Journal of Business Research |
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| ISSN: | 01482963 |
| Published: |
Elsevier
2018
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa35894 |
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| Abstract: |
This is a brief abstract of the paper. Whist there is increasing importance of sustainable consumption, current understanding on how consumers in emerging markets respond to sustainable consumption is very limited. Thus this paper focuses on examining the mediating role of pro-environmental self-identity on sustainable consumption behaviour (buying and curtailment) in two emerging markets: China and Poland. This paper critically reviews how pro-environmental self-identity may be activated by values, social desirability, consumer effectiveness and knowledge. Findings are reported and implications are discussed. This project is funded by the University of Gloucestershire Business School, UK. |
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| Keywords: |
Emerging markets; sustainable consumption buying behavior; sustainable consumption curtailment behavior; pro-environmental self-identity; China; Poland. |
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
333 |
| End Page: |
343 |