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Search engine marketing is not all gold: Insights from Twitter and SEOClerks
Reema Aswani,
Arpan Kumar Kar,
P. Vigneswara Ilavarasan,
Yogesh Dwivedi
International Journal of Information Management, Volume: 38, Issue: 1, Pages: 107 - 116
Swansea University Author: Yogesh Dwivedi
DOI (Published version): 10.1016/j.ijinfomgt.2017.07.005
Abstract
Search engine marketing is not all gold: Insights from Twitter and SEOClerks
| Published in: | International Journal of Information Management |
|---|---|
| ISSN: | 0268-4012 |
| Published: |
Elsevier BV
2018
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa35169 |
| Keywords: |
Search engine optimization; Search engine marketing; Social media; Twitter analytics; Digital marketing |
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| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
1 |
| Start Page: |
107 |
| End Page: |
116 |