Journal article 5956 views 2897 downloads
Social Media in Marketing: A Review and Analysis of the Existing Literature
Ali Abdallah Alalwan,
Nripendra Rana 
,
Yogesh Dwivedi,
Raed Algharabat
,
Yogesh Dwivedi,
Raed Algharabat
Telematics and Informatics
Swansea University Authors:
Nripendra Rana , Yogesh Dwivedi
DOI (Published version): 10.1016/j.tele.2017.05.008
Abstract
Social Media in Marketing: A Review and Analysis of the Existing Literature
| Published in: | Telematics and Informatics |
|---|---|
| ISSN: | 07365853 |
| Published: |
2017
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa33941 |
| first_indexed |
2017-05-26T05:06:49Z |
|---|---|
| last_indexed |
2019-09-13T20:00:44Z |
| id |
cronfa33941 |
| recordtype |
SURis |
| fullrecord |
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| title |
Social Media in Marketing: A Review and Analysis of the Existing Literature |
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Social Media in Marketing: A Review and Analysis of the Existing Literature Nripendra Rana Yogesh Dwivedi |
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Social Media in Marketing: A Review and Analysis of the Existing Literature |
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Social Media in Marketing: A Review and Analysis of the Existing Literature |
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Social Media in Marketing: A Review and Analysis of the Existing Literature |
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Social Media in Marketing: A Review and Analysis of the Existing Literature |
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Social Media in Marketing: A Review and Analysis of the Existing Literature |
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Ali Abdallah Alalwan Nripendra Rana Yogesh Dwivedi Raed Algharabat |
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Telematics and Informatics |
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2017 |
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