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Conference Paper/Proceeding/Abstract 984 views

Relationship Marketing in High Technology Based SMEs: A Customer Perspective

Juli James, Jonathan Deacon, Louisa Huxtable-Thomas Orcid Logo

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Pages: 413 - 425

Swansea University Author: Louisa Huxtable-Thomas Orcid Logo

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DOI (Published version): 10.1007/978-3-319-11815-4_116

Abstract

This chapter builds upon work by Parry et al (2011) to develop an understanding of marketing and customer relationships in software SMEs. Based on primary research undertaken in Wales (UK),

Published in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
ISBN: 978-3-319-11814-7 978-3-319-11815-4
ISSN: 2363-6165 2363-6173
Published: 2016
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URI: https://cronfa.swan.ac.uk/Record/cronfa33857
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first_indexed 2017-10-16T19:07:26Z
last_indexed 2019-06-26T14:13:42Z
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spelling 2019-06-26T11:52:01.8442385 v2 33857 2017-05-22 Relationship Marketing in High Technology Based SMEs: A Customer Perspective 35e6a4c9432210aad639b70129baebab 0000-0002-3642-4521 Louisa Huxtable-Thomas Louisa Huxtable-Thomas true false 2017-05-22 BBU This chapter builds upon work by Parry et al (2011) to develop an understanding of marketing and customer relationships in software SMEs. Based on primary research undertaken in Wales (UK), Conference Paper/Proceeding/Abstract Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era 413 425 978-3-319-11814-7 978-3-319-11815-4 2363-6165 2363-6173 Relationship marketing, Entrepreneurial marketing, SMEs, customer perspective, high-technology 31 12 2016 2016-12-31 10.1007/978-3-319-11815-4_116 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2019-06-26T11:52:01.8442385 2017-05-22T17:00:16.1378716 Faculty of Humanities and Social Sciences School of Management - Business Management Juli James 1 Jonathan Deacon 2 Louisa Huxtable-Thomas 0000-0002-3642-4521 3
title Relationship Marketing in High Technology Based SMEs: A Customer Perspective
spellingShingle Relationship Marketing in High Technology Based SMEs: A Customer Perspective
Louisa Huxtable-Thomas
title_short Relationship Marketing in High Technology Based SMEs: A Customer Perspective
title_full Relationship Marketing in High Technology Based SMEs: A Customer Perspective
title_fullStr Relationship Marketing in High Technology Based SMEs: A Customer Perspective
title_full_unstemmed Relationship Marketing in High Technology Based SMEs: A Customer Perspective
title_sort Relationship Marketing in High Technology Based SMEs: A Customer Perspective
author_id_str_mv 35e6a4c9432210aad639b70129baebab
author_id_fullname_str_mv 35e6a4c9432210aad639b70129baebab_***_Louisa Huxtable-Thomas
author Louisa Huxtable-Thomas
author2 Juli James
Jonathan Deacon
Louisa Huxtable-Thomas
format Conference Paper/Proceeding/Abstract
container_title Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
container_start_page 413
publishDate 2016
institution Swansea University
isbn 978-3-319-11814-7
978-3-319-11815-4
issn 2363-6165
2363-6173
doi_str_mv 10.1007/978-3-319-11815-4_116
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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description This chapter builds upon work by Parry et al (2011) to develop an understanding of marketing and customer relationships in software SMEs. Based on primary research undertaken in Wales (UK),
published_date 2016-12-31T03:41:58Z
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score 11.014067

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