Conference Paper/Proceeding/Abstract 984 views
Relationship Marketing in High Technology Based SMEs: A Customer Perspective
Juli James,
Jonathan Deacon,
Louisa Huxtable-Thomas 
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Pages: 413 - 425
Swansea University Author:
Louisa Huxtable-Thomas
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1007/978-3-319-11815-4_116
Abstract
This chapter builds upon work by Parry et al (2011) to develop an understanding of marketing and customer relationships in software SMEs. Based on primary research undertaken in Wales (UK),
| Published in: | Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era |
|---|---|
| ISBN: | 978-3-319-11814-7 978-3-319-11815-4 |
| ISSN: | 2363-6165 2363-6173 |
| Published: |
2016
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa33857 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Abstract: |
This chapter builds upon work by Parry et al (2011) to develop an understanding of marketing and customer relationships in software SMEs. Based on primary research undertaken in Wales (UK), |
|---|---|
| Keywords: |
Relationship marketing, Entrepreneurial marketing, SMEs, customer perspective, high-technology |
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
413 |
| End Page: |
425 |