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Journal article 1051 views 115 downloads

Africa rising in an emerging world: an international marketing perspective

Joseph Amankwah-Amoah, Nathaniel Boso, Yaw Debrah

International Marketing Review, Volume: 35, Issue: 4, Pages: 550 - 559

Swansea University Author: Yaw Debrah

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DOI (Published version): 10.1108/IMR-02-2017-0030

Published in: International Marketing Review
ISSN: 0265-1335
Published: 2018
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URI: https://cronfa.swan.ac.uk/Record/cronfa32243
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first_indexed 2017-03-02T19:57:56Z
last_indexed 2020-07-21T12:49:13Z
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title Africa rising in an emerging world: an international marketing perspective
spellingShingle Africa rising in an emerging world: an international marketing perspective
Yaw Debrah
title_short Africa rising in an emerging world: an international marketing perspective
title_full Africa rising in an emerging world: an international marketing perspective
title_fullStr Africa rising in an emerging world: an international marketing perspective
title_full_unstemmed Africa rising in an emerging world: an international marketing perspective
title_sort Africa rising in an emerging world: an international marketing perspective
author_id_str_mv 272e00a6c097998658d53ad64eccda41
author_id_fullname_str_mv 272e00a6c097998658d53ad64eccda41_***_Yaw Debrah
author Yaw Debrah
author2 Joseph Amankwah-Amoah
Nathaniel Boso
Yaw Debrah
format Journal article
container_title International Marketing Review
container_volume 35
container_issue 4
container_start_page 550
publishDate 2018
institution Swansea University
issn 0265-1335
doi_str_mv 10.1108/IMR-02-2017-0030
document_store_str 1
active_str 0
published_date 2018-06-26T03:39:29Z
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