Journal article 652 views 351 downloads
International marketing strategies of emerging market firms
Nathaniel Boso,
Yaw Debrah,
Joseph Amankwah-Amoah
International Marketing Review, Volume: 35, Issue: 2, Pages: 202 - 214
Swansea University Author: Yaw Debrah
-
PDF | Accepted Manuscript
Download (486.31KB)
DOI (Published version): 10.1108/IMR-01-2017-0008
Abstract
International marketing strategies of emerging market firms
| Published in: | International Marketing Review |
|---|---|
| ISSN: | 0265-1335 |
| Published: |
2018
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa32244 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
2 |
| Start Page: |
202 |
| End Page: |
214 |