Journal article 2252 views 1190 downloads
Pay-per-click advertising: A literature review
Kawaljeet Kaur Kapoor,
Yogesh Dwivedi,
Niall C. Piercy
The Marketing Review, Volume: 16, Issue: 2, Pages: 183 - 202
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1362/146934716X14636478977557
Abstract
Pay-per-click advertising: A literature review
| Published in: | The Marketing Review |
|---|---|
| ISSN: | 1469347X |
| Published: |
2016
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa31942 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
2 |
| Start Page: |
183 |
| End Page: |
202 |