Pay-per-click advertising: A literature review

Journal article 2866 views 1414 downloads

Kawaljeet Kaur Kapoor, Yogesh Dwivedi, Niall C. Piercy

The Marketing Review, Volume: 16, Issue: 2, Pages: 183 - 202

Swansea University Author: Yogesh Dwivedi

DOI (Published version): 10.1362/146934716X14636478977557

Published in:	The Marketing Review
ISSN:	1469347X
Published:	2016
Online Access:	Check full text
URI:	https://cronfa.swan.ac.uk/Record/cronfa31942

College:	Faculty of Humanities and Social Sciences
Issue:	2
Start Page:	183
End Page:	202