Journal article 1332 views
Redefining Confidence for Consumer Behavior Research
Antonios Simintiras 
,
Volkan Yeniaras,
Emrah Oney,
Tajinder K. Bahia
,
Volkan Yeniaras,
Emrah Oney,
Tajinder K. Bahia
Psychology & Marketing, Volume: 31, Issue: 6, Pages: 426 - 439
Swansea University Author:
Antonios Simintiras
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DOI (Published version): 10.1002/mar.20705
Abstract
Redefining Confidence for Consumer Behavior Research
| Published in: | Psychology & Marketing |
|---|---|
| Published: |
2014
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa28065 |
| Tags: |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
6 |
| Start Page: |
426 |
| End Page: |
439 |