Journal article 1565 views 239 downloads
Should consumers request cost transparency?
European Journal of Marketing, Volume: 49, Issue: 11/12, Pages: 1961 - 1979
Swansea University Authors: Antonios Simintiras , Yogesh Dwivedi, Nripendra Rana
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DOI (Published version): 10.1108/EJM-02-2015-0086
Abstract
Should consumers request cost transparency?
Published in: | European Journal of Marketing |
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ISSN: | 0309-0566 |
Published: |
2015
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa23776 |
College: |
Faculty of Humanities and Social Sciences |
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Issue: |
11/12 |
Start Page: |
1961 |
End Page: |
1979 |