Journal article 636 views
Positive and negative cross‐channel shopping behaviour
Niall Piercy
Marketing Intelligence & Planning, Volume: 30, Issue: 1, Pages: 83 - 104
Swansea University Author: Niall Piercy
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DOI (Published version): 10.1108/02634501211193930
Abstract
Positive and negative cross‐channel shopping behaviour
| Published in: | Marketing Intelligence & Planning |
|---|---|
| Published: |
2012
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa21815 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
1 |
| Start Page: |
83 |
| End Page: |
104 |