Journal article 873 views
Demand- and supply-side cross-functional relationships: an application of disconfirmation theory
Niall Piercy,
Alex Ellinger
Journal of Strategic Marketing, Volume: 23, Issue: 1, Pages: 49 - 71
Swansea University Author: Niall Piercy
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DOI (Published version): 10.1080/0965254X.2014.914067
Abstract
Demand- and supply-side cross-functional relationships: an application of disconfirmation theory
| Published in: | Journal of Strategic Marketing |
|---|---|
| Published: |
2015
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa21808 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
1 |
| Start Page: |
49 |
| End Page: |
71 |