Journal article 1147 views 270 downloads
Conceptualising the role of innovation: Attributes for examining consumer adoption of mobile innovations
Kawaljeet Kaur Kapoor,
Yogesh Dwivedi 
,
Michael Williams
,
Michael Williams
The Marketing Review, Volume: 14, Issue: 4, Pages: 405 - 428
Swansea University Authors:
Yogesh Dwivedi , Michael Williams
-
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DOI (Published version): 10.1362/146934714X14185702841361
Abstract
Conceptualising the role of innovation: Attributes for examining consumer adoption of mobile innovations
| Published in: | The Marketing Review |
|---|---|
| Published: |
2014
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa21509 |
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| Item Description: |
This is the preprint (pre peer-review) version of an article which has been published in its definitive form in the The Marketing Review, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Marketing Review, 14 (4) pp 405-428, doi: 10.1362/146934714X14185702841361 |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
4 |
| Start Page: |
405 |
| End Page: |
428 |