Journal article 408 views
Research in marketing: Teasing with trivia or risking relevance
Nigel Piercy
European Journal of Marketing, Volume: 36, Pages: 350 - 363
Swansea University Author: Nigel Piercy
Abstract
Research in marketing: Teasing with trivia or risking relevance
| Published in: | European Journal of Marketing |
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| Published: |
2002
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa16085 |
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| College: |
Faculty of Humanities and Social Sciences |
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| Start Page: |
350 |
| End Page: |
363 |