APA Citation

Piercy, N. (2002). Research in marketing: Teasing with trivia or risking relevance. European Journal of Marketing, 36, pp. 350-363.

Chicago Style Citation

Piercy, Nigel. "Research in Marketing: Teasing With Trivia or Risking Relevance." European Journal of Marketing 36 (2002): 350-363.

MLA Citation

Piercy, Nigel. "Research in Marketing: Teasing With Trivia or Risking Relevance." European Journal of Marketing 36 (2002): 350-363.

Warning: These citations may not always be 100% accurate.