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Marketing out of recession: recovery is coming, but things will never be the same again

Nigel Piercy, David W Cravens, Nikala Lane

The Marketing Review, Volume: 10

Swansea University Authors: Nigel Piercy, Nikala Lane

Published in: The Marketing Review
Published: 2010
URI: https://cronfa.swan.ac.uk/Record/cronfa15876
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first_indexed 2013-09-26T11:45:22Z
last_indexed 2018-02-09T04:48:05Z
id cronfa15876
recordtype SURis
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spelling 2013-09-19T09:56:50.3729813 v2 15876 2013-09-11 Marketing out of recession: recovery is coming, but things will never be the same again df21aa7b844f3fd66857825544318e97 Nigel Piercy Nigel Piercy true false b0a79b68c09ed9c9d624888f2926e4da Nikala Lane Nikala Lane true false 2013-09-11 BBU Journal Article The Marketing Review 10 21 31 12 2010 2010-12-31 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2013-09-19T09:56:50.3729813 2013-09-11T12:57:03.1245561 Faculty of Humanities and Social Sciences School of Management - Business Management Nigel Piercy 1 David W Cravens 2 Nikala Lane 3
title Marketing out of recession: recovery is coming, but things will never be the same again
spellingShingle Marketing out of recession: recovery is coming, but things will never be the same again
Nigel Piercy
Nikala Lane
title_short Marketing out of recession: recovery is coming, but things will never be the same again
title_full Marketing out of recession: recovery is coming, but things will never be the same again
title_fullStr Marketing out of recession: recovery is coming, but things will never be the same again
title_full_unstemmed Marketing out of recession: recovery is coming, but things will never be the same again
title_sort Marketing out of recession: recovery is coming, but things will never be the same again
author_id_str_mv df21aa7b844f3fd66857825544318e97
b0a79b68c09ed9c9d624888f2926e4da
author_id_fullname_str_mv df21aa7b844f3fd66857825544318e97_***_Nigel Piercy
b0a79b68c09ed9c9d624888f2926e4da_***_Nikala Lane
author Nigel Piercy
Nikala Lane
author2 Nigel Piercy
David W Cravens
Nikala Lane
format Journal article
container_title The Marketing Review
container_volume 10
publishDate 2010
institution Swansea University
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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active_str 0
published_date 2010-12-31T03:18:06Z
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