Journal article 468 views
Strategic relationships between boundary-spanning functions: Aligning customer relationship management with supplier relationship management
Nigel Piercy
Industrial Marketing Management, Volume: 38, Issue: 8, Pages: 857 - 864
Swansea University Author: Nigel Piercy
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DOI (Published version): 10.1016/j.indmarman.2009.03.015
Abstract
Strategic relationships between boundary-spanning functions: Aligning customer relationship management with supplier relationship management
| Published in: | Industrial Marketing Management |
|---|---|
| ISSN: | 0019-8501 |
| Published: |
2009
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15839 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
8 |
| Start Page: |
857 |
| End Page: |
864 |