Conference Paper/Proceeding/Abstract 21762 views
The little red book: risk and trust in Chinese Internet banking, a gendered perspective
Anita Zhao,
Nicole Koenig-Lewis,
Stuart Hanmer-Lloyd,
Phillipa Ward
Bradshaw, A., Hackley, C. and Maclaran P. (eds.), European Advances in Consumer Research, Volume: Volume 9, Pages: 123 - 127
Swansea University Author: Nicole Koenig-Lewis
Abstract
The little red book: risk and trust in Chinese Internet banking, a gendered perspective
| Published in: | Bradshaw, A., Hackley, C. and Maclaran P. (eds.), European Advances in Consumer Research |
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| Published: |
Duluth, MN
Association of Consumer Research
2011
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa11989 |
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| College: |
Faculty of Humanities and Social Sciences |
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| Start Page: |
123 |
| End Page: |
127 |