Journal article 908 views
Predicting young consumers’ take up of mobile banking services
Nicole Koenig-Lewis,
Adrian Palmer,
Alexander Moll
International Journal of Bank Marketing, Pages: 410 - 432
Swansea University Authors: Nicole Koenig-Lewis, Adrian Palmer
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1108/02652321011064917
Abstract
Predicting young consumers’ take up of mobile banking services
| Published in: | International Journal of Bank Marketing |
|---|---|
| Published: |
Emerald
2010
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| Online Access: |
http://www.emeraldinsight.com/journals.htm?articleid=1875448&show=abstract |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa5249 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Start Page: |
410 |
| End Page: |
432 |