Journal article 1516 views
‘Drop Dead Gorgeous… and Remain Voiceless’
Yan Wu 
Feminist Media Studies, Volume: 9, Issue: 3, Pages: 374 - 378
Swansea University Author:
Yan Wu
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1080/14680770903068332
Abstract
This short article examines the relationship between women, media,labor, and the economy in China, and questions if the internet can be used to help women in their struggle for social equality. By examining Chinese websites, the author notes two trends:the first celebrates and promotes consumerism a...
| Published in: | Feminist Media Studies |
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| ISSN: | 1468-0777 1471-5902 |
| Published: |
Taylor & Francis
2009
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa881 |
| Abstract: |
This short article examines the relationship between women, media,labor, and the economy in China, and questions if the internet can be used to help women in their struggle for social equality. By examining Chinese websites, the author notes two trends:the first celebrates and promotes consumerism amongst women despite the economicrecession, and is classically postfeminist in the sense that it equates liberation and equalitywith consumption. The second trend includes the dissemination of patriarchal discourses,which have become increasingly prevalent since the start of the recession. Web campaignshave emerged encouraging women to focus on femininity rather than their careers, and todiscourage them from working in traditionally male-dominated jobs. Therefore, despitewomen’s increased web presence and its promise of providing a new space for women tofight for social equality, Wu argues that this cannot occur until patriarchal and postfeministideologies are challenged. |
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| Keywords: |
internet; women; consumerism; global economic downturn |
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
3 |
| Start Page: |
374 |
| End Page: |
378 |