Journal article 31 views 9 downloads
Financial inducements in gambling marketing: An information disclosure proposal to inform gamblers of their true economic value
Philip Newall,
Dominic Cortis,
Jamie Torrance 
UNLV Gaming Research & Review Journal, Volume: 29, Issue: 1
Swansea University Author:
Jamie Torrance
-
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DOI (Published version): 10.9741/2327-8455.1511
Abstract
Financial inducements such as free bets are frequently-used gambling marketing offers which temporarily improve a gambler’s usual pattern of risk and potential return. Previous research has shown that there are up to 15 distinct types of financial inducements in common use, and that gamblers frequen...
| Published in: | UNLV Gaming Research & Review Journal |
|---|---|
| ISSN: | 1531-0930 2327-8455 |
| Published: |
University of Nevada - Las Vegas
2025
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa72088 |
| first_indexed |
2026-06-16T10:48:12Z |
|---|---|
| last_indexed |
2026-06-17T04:34:24Z |
| id |
cronfa72088 |
| recordtype |
SURis |
| fullrecord |
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2026-06-16T11:49:17.2326246 v2 72088 2026-06-16 Financial inducements in gambling marketing: An information disclosure proposal to inform gamblers of their true economic value de868c4f56d8f5fbecbd686fdbb7b4b5 0000-0001-5001-4126 Jamie Torrance Jamie Torrance true false 2026-06-16 PSYS Financial inducements such as free bets are frequently-used gambling marketing offers which temporarily improve a gambler’s usual pattern of risk and potential return. Previous research has shown that there are up to 15 distinct types of financial inducements in common use, and that gamblers frequently misunderstand inducements’ play-through requirements and other complex terms and conditions. The Australian government has therefore recently banned play-through requirements for inducements shown to new customers, and the Great British regulator the Gambling Commission has recently announced a maximum play-through requirement of 10 times. The present work describes an alternative and yet potentially complementary approach based on disclosing financial inducements’ true economic value to gamblers. This approach can be motivated by the fact that financial inducements are not intrinsically harmful, and an understanding of their value has been exploited for profit by some gamblers via techniques called “bonus hunting” and “matched betting”. Disclosure-based approaches can be designed to reflect the average losses implied by any play-through requirements, as well as any other terms and conditions which affect their economic value. Disclosure-based approaches for protecting consumers from the potential harms of financial inducements should be subject to further research and policy consideration. Journal Article UNLV Gaming Research & Review Journal 29 1 University of Nevada - Las Vegas 1531-0930 2327-8455 Gambling advertising; financial incentives; betting; betting advertising; education 19 9 2025 2025-09-19 10.9741/2327-8455.1511 Original Review Article COLLEGE NANME Psychology School COLLEGE CODE PSYS Swansea University Not Required 2026-06-16T11:49:17.2326246 2026-06-16T11:36:04.0296477 Faculty of Medicine, Health and Life Sciences School of Psychology Philip Newall 1 Dominic Cortis 2 Jamie Torrance 0000-0001-5001-4126 3 72088__36976__3e97bba372b547a2a4e13428ad91fad0.pdf 72088.VOR.pdf 2026-06-16T11:46:12.6861062 Output 205013 application/pdf Version of Record true Licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0). true eng http://creativecommons.org/licenses/by-nc-nd/4.0/ |
| title |
Financial inducements in gambling marketing: An information disclosure proposal to inform gamblers of their true economic value |
| spellingShingle |
Financial inducements in gambling marketing: An information disclosure proposal to inform gamblers of their true economic value Jamie Torrance |
| title_short |
Financial inducements in gambling marketing: An information disclosure proposal to inform gamblers of their true economic value |
| title_full |
Financial inducements in gambling marketing: An information disclosure proposal to inform gamblers of their true economic value |
| title_fullStr |
Financial inducements in gambling marketing: An information disclosure proposal to inform gamblers of their true economic value |
| title_full_unstemmed |
Financial inducements in gambling marketing: An information disclosure proposal to inform gamblers of their true economic value |
| title_sort |
Financial inducements in gambling marketing: An information disclosure proposal to inform gamblers of their true economic value |
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de868c4f56d8f5fbecbd686fdbb7b4b5_***_Jamie Torrance |
| author |
Jamie Torrance |
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Philip Newall Dominic Cortis Jamie Torrance |
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Journal article |
| container_title |
UNLV Gaming Research & Review Journal |
| container_volume |
29 |
| container_issue |
1 |
| publishDate |
2025 |
| institution |
Swansea University |
| issn |
1531-0930 2327-8455 |
| doi_str_mv |
10.9741/2327-8455.1511 |
| publisher |
University of Nevada - Las Vegas |
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Faculty of Medicine, Health and Life Sciences |
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School of Psychology{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Psychology |
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| description |
Financial inducements such as free bets are frequently-used gambling marketing offers which temporarily improve a gambler’s usual pattern of risk and potential return. Previous research has shown that there are up to 15 distinct types of financial inducements in common use, and that gamblers frequently misunderstand inducements’ play-through requirements and other complex terms and conditions. The Australian government has therefore recently banned play-through requirements for inducements shown to new customers, and the Great British regulator the Gambling Commission has recently announced a maximum play-through requirement of 10 times. The present work describes an alternative and yet potentially complementary approach based on disclosing financial inducements’ true economic value to gamblers. This approach can be motivated by the fact that financial inducements are not intrinsically harmful, and an understanding of their value has been exploited for profit by some gamblers via techniques called “bonus hunting” and “matched betting”. Disclosure-based approaches can be designed to reflect the average losses implied by any play-through requirements, as well as any other terms and conditions which affect their economic value. Disclosure-based approaches for protecting consumers from the potential harms of financial inducements should be subject to further research and policy consideration. |
| published_date |
2025-09-19T06:03:05Z |
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1868490903905107968 |
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11.109323 |