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Unpacking Destination Brand Equity: The Influence of Brand Familiarity and Perceived Quality Through Brand Image

Inggang Perwangsa Nuralam, Wirawan Dony Dahana Orcid Logo, Erose Sthapit Orcid Logo, Brian Garrod Orcid Logo, Muhamad Robith Alil Fahmi, Jeetesh Kumar Orcid Logo

International Journal of Tourism Research, Volume: 27, Issue: 6

Swansea University Author: Brian Garrod Orcid Logo

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DOI (Published version): 10.1002/jtr.70151

Abstract

This study examines the relationship between destination brand familiarity, perceived quality, destination brand image, and overall brand equity using the customer-based brand equity framework. Employing a quantitative approach with partial least squares structural equation modeling, data were colle...

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Published in: International Journal of Tourism Research
ISSN: 1099-2340 1522-1970
Published: Wiley 2025
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URI: https://cronfa.swan.ac.uk/Record/cronfa70899
first_indexed 2025-11-13T22:01:39Z
last_indexed 2026-01-09T05:31:36Z
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spelling 2026-01-08T11:44:26.8994767 v2 70899 2025-11-13 Unpacking Destination Brand Equity: The Influence of Brand Familiarity and Perceived Quality Through Brand Image 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2025-11-13 CBAE This study examines the relationship between destination brand familiarity, perceived quality, destination brand image, and overall brand equity using the customer-based brand equity framework. Employing a quantitative approach with partial least squares structural equation modeling, data were collected from 271 respondents using a convenience sampling technique. The findings indicate that brand familiarity and perceived quality significantly influence destination brand image, which positively affects overall brand equity. In addition, destination brand image mediates the effects of brand familiarity and perceived quality on brand equity. The findings underscore the critical role of branding elements in shaping consumer perceptions and loyalty. This study contributes to the existing literature related to destination brand equity by offering empirical evidence from an emerging tourism market and provides practical insights for destination marketers and policymakers to enhance branding strategies and strengthen competitive positioning. Journal Article International Journal of Tourism Research 27 6 Wiley 1099-2340 1522-1970 customer-based brand equity; destination brand familiarity; destination brand image; destination perceived quality; overall brand equity 1 12 2025 2025-12-01 10.1002/jtr.70151 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Another institution paid the OA fee 2026-01-08T11:44:26.8994767 2025-11-13T20:29:01.1982665 Faculty of Humanities and Social Sciences School of Management - Business Management Inggang Perwangsa Nuralam 1 Wirawan Dony Dahana 0000-0002-1786-9824 2 Erose Sthapit 0000-0002-1650-3900 3 Brian Garrod 0000-0002-5468-6816 4 Muhamad Robith Alil Fahmi 5 Jeetesh Kumar 0000-0001-9878-1228 6 70899__35921__fb3d53c28f6947cf89631d477c6e5ef1.pdf 70899.VoR.pdf 2026-01-08T11:32:03.8306728 Output 495805 application/pdf Version of Record true © 2025 The Author(s). This is an open access article under the terms of the Creative Commons Attribution License. true eng http://creativecommons.org/licenses/by/4.0/
title Unpacking Destination Brand Equity: The Influence of Brand Familiarity and Perceived Quality Through Brand Image
spellingShingle Unpacking Destination Brand Equity: The Influence of Brand Familiarity and Perceived Quality Through Brand Image
Brian Garrod
title_short Unpacking Destination Brand Equity: The Influence of Brand Familiarity and Perceived Quality Through Brand Image
title_full Unpacking Destination Brand Equity: The Influence of Brand Familiarity and Perceived Quality Through Brand Image
title_fullStr Unpacking Destination Brand Equity: The Influence of Brand Familiarity and Perceived Quality Through Brand Image
title_full_unstemmed Unpacking Destination Brand Equity: The Influence of Brand Familiarity and Perceived Quality Through Brand Image
title_sort Unpacking Destination Brand Equity: The Influence of Brand Familiarity and Perceived Quality Through Brand Image
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
author Brian Garrod
author2 Inggang Perwangsa Nuralam
Wirawan Dony Dahana
Erose Sthapit
Brian Garrod
Muhamad Robith Alil Fahmi
Jeetesh Kumar
format Journal article
container_title International Journal of Tourism Research
container_volume 27
container_issue 6
publishDate 2025
institution Swansea University
issn 1099-2340
1522-1970
doi_str_mv 10.1002/jtr.70151
publisher Wiley
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description This study examines the relationship between destination brand familiarity, perceived quality, destination brand image, and overall brand equity using the customer-based brand equity framework. Employing a quantitative approach with partial least squares structural equation modeling, data were collected from 271 respondents using a convenience sampling technique. The findings indicate that brand familiarity and perceived quality significantly influence destination brand image, which positively affects overall brand equity. In addition, destination brand image mediates the effects of brand familiarity and perceived quality on brand equity. The findings underscore the critical role of branding elements in shaping consumer perceptions and loyalty. This study contributes to the existing literature related to destination brand equity by offering empirical evidence from an emerging tourism market and provides practical insights for destination marketers and policymakers to enhance branding strategies and strengthen competitive positioning.
published_date 2025-12-01T05:33:54Z
_version_ 1856987027981991936
score 11.096068

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