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Exploring the impact of travel vlog attributes on silver tourists’ behavioural intentions: the role of cognitive and emotional resonance

Lei Chen, Rahmat Hashim, Erose Sthapit Orcid Logo, Zhuoma Yan, Brian Garrod Orcid Logo

Current Issues in Tourism, Pages: 1 - 20

Swansea University Author: Brian Garrod Orcid Logo

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DOI (Published version): 10.1080/13683500.2025.2523536

Abstract

This study examines the effects of different stimuli in travel vlogs on the responses of silver tourists. A particular focus is on the effects of cognitive and emotional resonance. A total of 376 valid questionnaires were collected from Chinese nationals aged 50 years and older. The results indicate...

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Published in: Current Issues in Tourism
ISSN: 1368-3500 1747-7603
Published: Informa UK Limited 2025
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URI: https://cronfa.swan.ac.uk/Record/cronfa69761
first_indexed 2025-06-18T10:00:05Z
last_indexed 2025-11-11T06:51:03Z
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spelling 2025-11-10T12:10:43.1417916 v2 69761 2025-06-18 Exploring the impact of travel vlog attributes on silver tourists’ behavioural intentions: the role of cognitive and emotional resonance 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2025-06-18 CBAE This study examines the effects of different stimuli in travel vlogs on the responses of silver tourists. A particular focus is on the effects of cognitive and emotional resonance. A total of 376 valid questionnaires were collected from Chinese nationals aged 50 years and older. The results indicate that certain attributes of travel vlogs, namely information usefulness, vlogger’s attractiveness, para-social interaction, and audio-visual stimuli, can positively influence the behavioural intentions of silver tourists. In addition, emotional resonance tends to play a more important role in the responses of silver tourists than cognitive resonance. The results suggest that travel vlogs could serve as effective tools for destination marketers aiming to gain a competitive advantage in the silver tourism sector. In addition, in the process of developing or selecting travel vlog content, it is essential for marketing professionals to incorporate informative travel messages accompanied by high-quality audio-visual elements. Journal Article Current Issues in Tourism 0 1 20 Informa UK Limited 1368-3500 1747-7603 Silver tourists, social media marketing, video marketing, travel vlog, resonance, S-O-R model 24 6 2025 2025-06-24 10.1080/13683500.2025.2523536 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Another institution paid the OA fee 2025-11-10T12:10:43.1417916 2025-06-18T10:56:11.1732597 Faculty of Humanities and Social Sciences School of Management - Business Management Lei Chen 1 Rahmat Hashim 2 Erose Sthapit 0000-0002-1650-3900 3 Zhuoma Yan 4 Brian Garrod 0000-0002-5468-6816 5 69761__34649__b0f866698e904732a6cecb77df26b78a.pdf 69761.VOR.pdf 2025-07-03T11:17:05.9651658 Output 1086023 application/pdf Version of Record true © 2025 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (CC BY-NC-ND). true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title Exploring the impact of travel vlog attributes on silver tourists’ behavioural intentions: the role of cognitive and emotional resonance
spellingShingle Exploring the impact of travel vlog attributes on silver tourists’ behavioural intentions: the role of cognitive and emotional resonance
Brian Garrod
title_short Exploring the impact of travel vlog attributes on silver tourists’ behavioural intentions: the role of cognitive and emotional resonance
title_full Exploring the impact of travel vlog attributes on silver tourists’ behavioural intentions: the role of cognitive and emotional resonance
title_fullStr Exploring the impact of travel vlog attributes on silver tourists’ behavioural intentions: the role of cognitive and emotional resonance
title_full_unstemmed Exploring the impact of travel vlog attributes on silver tourists’ behavioural intentions: the role of cognitive and emotional resonance
title_sort Exploring the impact of travel vlog attributes on silver tourists’ behavioural intentions: the role of cognitive and emotional resonance
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
author Brian Garrod
author2 Lei Chen
Rahmat Hashim
Erose Sthapit
Zhuoma Yan
Brian Garrod
format Journal article
container_title Current Issues in Tourism
container_volume 0
container_start_page 1
publishDate 2025
institution Swansea University
issn 1368-3500
1747-7603
doi_str_mv 10.1080/13683500.2025.2523536
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description This study examines the effects of different stimuli in travel vlogs on the responses of silver tourists. A particular focus is on the effects of cognitive and emotional resonance. A total of 376 valid questionnaires were collected from Chinese nationals aged 50 years and older. The results indicate that certain attributes of travel vlogs, namely information usefulness, vlogger’s attractiveness, para-social interaction, and audio-visual stimuli, can positively influence the behavioural intentions of silver tourists. In addition, emotional resonance tends to play a more important role in the responses of silver tourists than cognitive resonance. The results suggest that travel vlogs could serve as effective tools for destination marketers aiming to gain a competitive advantage in the silver tourism sector. In addition, in the process of developing or selecting travel vlog content, it is essential for marketing professionals to incorporate informative travel messages accompanied by high-quality audio-visual elements.
published_date 2025-06-24T05:30:57Z
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score 11.096068

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