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The digital twinning of Tuvalu: Deep ecology in the age of virtual reproduction
New Media & Society, Volume: 27, Issue: 8, Pages: 4499 - 4514
Swansea University Author:
Leighton Evans
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© The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (CC BY-NC 4.0).
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DOI (Published version): 10.1177/14614448251338282
Abstract
The threat of climate change to nation-states like Tuvalu has led to a novel attempt at digital preservation through virtual reproduction. Tuvalu’s Future Now Project aims to create a ‘digital nation’ in the metaverse. This article critically analyses this state-scale digital twinning from two theor...
| Published in: | New Media & Society |
|---|---|
| ISSN: | 1461-4448 1461-7315 |
| Published: |
SAGE Publications
2025
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa69409 |
| first_indexed |
2025-05-02T14:01:29Z |
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| last_indexed |
2025-09-13T06:11:45Z |
| id |
cronfa69409 |
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SURis |
| fullrecord |
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2025-09-12T15:53:33.1205814 v2 69409 2025-05-02 The digital twinning of Tuvalu: Deep ecology in the age of virtual reproduction cc05810f3465ddddd6814e131f4e9a79 0000-0002-6875-6301 Leighton Evans Leighton Evans true false 2025-05-02 CACS The threat of climate change to nation-states like Tuvalu has led to a novel attempt at digital preservation through virtual reproduction. Tuvalu’s Future Now Project aims to create a ‘digital nation’ in the metaverse. This article critically analyses this state-scale digital twinning from two theoretical lenses. First, drawing on deep ecology, it argues the virtual reproduction substitutes the intrinsic value of Tuvalu’s landscape and culture with instrumental value optimised for digital capitalism’s extractive logic. Second, building on concepts from Benjamin and Baudrillard, it contends that digital twinning subverts the cultural symbolic order through semiotic transformation, rendering the ‘digital nation’ a hyperreal imitation stripped of aura. Rather than preserving sovereignty over disappeared territory, the metaverse reproduction reimagines the state itself as a simulation. While responding to the severe threat of global warming, the project raises critical questions about the politics and value of virtual reproduction. Journal Article New Media & Society 27 8 4499 4514 SAGE Publications 1461-4448 1461-7315 Deep ecology, digital twin, hyperreality, metaverse, Tuvalu 31 8 2025 2025-08-31 10.1177/14614448251338282 COLLEGE NANME Culture and Communications School COLLEGE CODE CACS Swansea University SU Library paid the OA fee (TA Institutional Deal) Swansea University 2025-09-12T15:53:33.1205814 2025-05-02T14:59:50.5656647 Faculty of Humanities and Social Sciences School of Culture and Communication - Media, Communications, Journalism and PR Leighton Evans 0000-0002-6875-6301 1 69409__35086__3947670f53bf47eeb6b18042be589444.pdf 69409.VOR.pdf 2025-09-12T15:50:41.1255874 Output 206470 application/pdf Version of Record true © The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (CC BY-NC 4.0). true eng https://creativecommons.org/licenses/by-nc/4.0/ |
| title |
The digital twinning of Tuvalu: Deep ecology in the age of virtual reproduction |
| spellingShingle |
The digital twinning of Tuvalu: Deep ecology in the age of virtual reproduction Leighton Evans |
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The digital twinning of Tuvalu: Deep ecology in the age of virtual reproduction |
| title_full |
The digital twinning of Tuvalu: Deep ecology in the age of virtual reproduction |
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The digital twinning of Tuvalu: Deep ecology in the age of virtual reproduction |
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The digital twinning of Tuvalu: Deep ecology in the age of virtual reproduction |
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The digital twinning of Tuvalu: Deep ecology in the age of virtual reproduction |
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New Media & Society |
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10.1177/14614448251338282 |
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SAGE Publications |
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The threat of climate change to nation-states like Tuvalu has led to a novel attempt at digital preservation through virtual reproduction. Tuvalu’s Future Now Project aims to create a ‘digital nation’ in the metaverse. This article critically analyses this state-scale digital twinning from two theoretical lenses. First, drawing on deep ecology, it argues the virtual reproduction substitutes the intrinsic value of Tuvalu’s landscape and culture with instrumental value optimised for digital capitalism’s extractive logic. Second, building on concepts from Benjamin and Baudrillard, it contends that digital twinning subverts the cultural symbolic order through semiotic transformation, rendering the ‘digital nation’ a hyperreal imitation stripped of aura. Rather than preserving sovereignty over disappeared territory, the metaverse reproduction reimagines the state itself as a simulation. While responding to the severe threat of global warming, the project raises critical questions about the politics and value of virtual reproduction. |
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2025-08-31T05:29:59Z |
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11.096068 |

