Conference Paper/Proceeding/Abstract
Can Minority Languages Add Value to a Place Brand Proposition? Chulalongkorn Business School, Bangkok, Thailand31 October 2024
8th Annual Conference of the International Place Branding Association (IPBA) Chulalongkorn Business School, Bangkok, Thailand
Swansea University Author:
Rhydian Harry
Abstract
Can Minority Languages Add Value to a Place Brand Proposition? Chulalongkorn Business School, Bangkok, Thailand31 October 2024
College: |
School of Management |
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