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A Conceptual Framework for Safe-and-Sustainable-by-Design to Support Sustainable Business Model Innovation and New Product Development

Stella Stoycheva Orcid Logo, Willie Peijnenburg, Beatrice Salieri, Vrishali Subramanian, Agnes Oomen, Lisa Pizzol, Magda Blosi, Anna Costa, Shareen Doak Orcid Logo, Vicki Stone, Arianna Livieri, Vikram Kestens, Irantzu GARMENDIA-AGUIRRE, Hubert RAUSCHER, Neil Hunt, Danail Hristozov, Lya Soeteman-Hernández Orcid Logo

Sustainability & Circularity NOW

Swansea University Author: Shareen Doak Orcid Logo

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DOI (Published version): 10.1055/a-2498-8902

Abstract

In order to reach a sustainable future and meet the UN’s Sustainable Development Goals (UN SDGs), business model innovation (BMI) needs to explore theoretical and practical intersections of the traditional innovation management (IM) and new product development (NPD) processes with sustainability con...

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Published in: Sustainability & Circularity NOW
ISSN: 2940-1852 2940-1852
Published: Georg Thieme Verlag KG 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa68603
Abstract: In order to reach a sustainable future and meet the UN’s Sustainable Development Goals (UN SDGs), business model innovation (BMI) needs to explore theoretical and practical intersections of the traditional innovation management (IM) and new product development (NPD) processes with sustainability considerations. New environmental and health policy ambitions such as those presented in the European Green Deal and the EU Chemicals Strategy for Sustainability (CSS) challenge traditional IM theories on BMI and NPD processes. The Safe-and-Sustainable-by-Design (SSbD) concept is a central element of the CSS and demands a novel approach that integrates innovation with safety, sustainability and circularity of materials, products and processes without compromising their functionality or their technical and/or commercial viability. Importantly, adopting such a concept can prevent regrettable substitutions, future liability and brand image issues for companies. To achieve this, companies must design products with minimal environmental impact, adopt circular economy principles, and ensure social responsibility throughout the value chain, whilst economic viable. By doing so, companies contribute to economic, environmental, and social sustainability. In this perspective, a conceptual framework is proposed on how to achieve sustainable BMI and NPD by integrating traditional IM tools with SSbD using life cycle thinking principles considering external and internal drivers.
Keywords: Product innovation, new product development, SSbD, chemicals strategy for sustainability, future-proof innovation management system, sustainable business model innovation
College: Faculty of Medicine, Health and Life Sciences
Funders: Horizon 2020 Framework Programme Grant: 952924 Identifier: FundRef https://doi.org/10.13039/10.13039/100010661 HORIZON EUROPE Digital, Industry and Space Grant: 10113732 Identifier: FundRef https://doi.org/10.13039/10.13039/100018699