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Performing and unperforming entrepreneurial success: Confessions of a female role model

Sarah Marks Orcid Logo

Journal of Small Business Management, Volume: 59, Issue: 5, Pages: 946 - 975

Swansea University Author: Sarah Marks Orcid Logo

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DOI (Published version): 10.1080/00472778.2020.1865539

Abstract

Female role models are increasingly used in enterprise support to encourage women to open businesses. Although varied in detail, their public narratives generally follow a limited number of plots where hard work overcomes all obstacles and leads to emotionally fulfilling, rewarding careers while soc...

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Published in: Journal of Small Business Management
ISSN: 0047-2778 1540-627X
Published: Informa UK Limited 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa67622
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first_indexed 2024-09-26T11:10:31Z
last_indexed 2024-09-26T11:10:31Z
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spelling v2 67622 2024-09-10 Performing and unperforming entrepreneurial success: Confessions of a female role model 72f2ac056429ecc76d1ad0a3911a13ea 0000-0003-3341-9636 Sarah Marks Sarah Marks true false 2024-09-10 CBAE Female role models are increasingly used in enterprise support to encourage women to open businesses. Although varied in detail, their public narratives generally follow a limited number of plots where hard work overcomes all obstacles and leads to emotionally fulfilling, rewarding careers while societally enabled resource accumulation and financial returns are rarely mentioned. This autoethnographic inquiry critically examines one such publicly disseminated role model narrative, the author’s own, and contrasts it with an alternative, unspoken story. Using a narrative approach, performative lens, and insights from the role model literature, it offers a theoretically informed analysis of these contrasting accounts exploring how the relationship between individual agency and social context is occluded in role model narratives. It theorizes a performative paradox where, in order to meet the politically charged imperative to “inspire and empower” disadvantaged aspirants, role models simultaneously perform shared social identity and deny its impact. Implications for enterprise support are discussed. Journal Article Journal of Small Business Management 59 5 946 975 Informa UK Limited 0047-2778 1540-627X Gender, Entrepreneurship, Role Models, Autoethnography 3 9 2021 2021-09-03 10.1080/00472778.2020.1865539 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Another institution paid the OA fee 2024-10-25T12:03:45.4262663 2024-09-10T12:13:37.4353713 Faculty of Humanities and Social Sciences School of Management - Business Management Sarah Marks 0000-0003-3341-9636 1 67622__32718__c60d21291bc0487795ed7c47054b847c.pdf 67622.VoR.pdf 2024-10-25T12:01:59.4073840 Output 1041721 application/pdf Version of Record true © 2021 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution License. true eng http://creativecommons.org/ licenses/by/4.0/
title Performing and unperforming entrepreneurial success: Confessions of a female role model
spellingShingle Performing and unperforming entrepreneurial success: Confessions of a female role model
Sarah Marks
title_short Performing and unperforming entrepreneurial success: Confessions of a female role model
title_full Performing and unperforming entrepreneurial success: Confessions of a female role model
title_fullStr Performing and unperforming entrepreneurial success: Confessions of a female role model
title_full_unstemmed Performing and unperforming entrepreneurial success: Confessions of a female role model
title_sort Performing and unperforming entrepreneurial success: Confessions of a female role model
author_id_str_mv 72f2ac056429ecc76d1ad0a3911a13ea
author_id_fullname_str_mv 72f2ac056429ecc76d1ad0a3911a13ea_***_Sarah Marks
author Sarah Marks
author2 Sarah Marks
format Journal article
container_title Journal of Small Business Management
container_volume 59
container_issue 5
container_start_page 946
publishDate 2021
institution Swansea University
issn 0047-2778
1540-627X
doi_str_mv 10.1080/00472778.2020.1865539
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description Female role models are increasingly used in enterprise support to encourage women to open businesses. Although varied in detail, their public narratives generally follow a limited number of plots where hard work overcomes all obstacles and leads to emotionally fulfilling, rewarding careers while societally enabled resource accumulation and financial returns are rarely mentioned. This autoethnographic inquiry critically examines one such publicly disseminated role model narrative, the author’s own, and contrasts it with an alternative, unspoken story. Using a narrative approach, performative lens, and insights from the role model literature, it offers a theoretically informed analysis of these contrasting accounts exploring how the relationship between individual agency and social context is occluded in role model narratives. It theorizes a performative paradox where, in order to meet the politically charged imperative to “inspire and empower” disadvantaged aspirants, role models simultaneously perform shared social identity and deny its impact. Implications for enterprise support are discussed.
published_date 2021-09-03T12:03:43Z
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score 11.037581

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