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Close But Not Too Close? Optimal Copycat Strategies in the Light of Negative Publicity by the Original Product
Joachim Grosser,
Hendrik Sonnabend 
,
Bastian Westbrock
,
Bastian Westbrock
The B.E. Journal of Economic Analysis & Policy, Volume: 24, Issue: 2, Pages: 649 - 658
Swansea University Author: Bastian Westbrock
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DOI (Published version): 10.1515/bejeap-2022-0456
Abstract
Close But Not Too Close? Optimal Copycat Strategies in the Light of Negative Publicity by the Original Product
| Published in: | The B.E. Journal of Economic Analysis & Policy |
|---|---|
| ISSN: | 1935-1682 |
| Published: |
Walter de Gruyter GmbH
2024
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa67535 |
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| Keywords: |
vertical product differentiation; copycatting; brand scandals |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
2 |
| Start Page: |
649 |
| End Page: |
658 |