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Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait

Jafar Ojra, Abdullah Promise Opute Orcid Logo, Abdulaziz M. Alsaqer

Future Business Journal, Volume: 9, Issue: 1

Swansea University Author: Jafar Ojra

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DOI (Published version): 10.1186/s43093-023-00191-7

Abstract

Competing efectively in the contemporary marketing landscape is becoming increasing challenging. Equally increasing therefore is the pertinence for organisations to be customer oriented. Academic discourse emphasises the need for more customer-oriented approach. Inspired by gaps in the literature, t...

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Published in: Future Business Journal
ISSN: 2314-7210
Published: Springer Science and Business Media LLC 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa67369
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first_indexed 2024-08-13T18:19:00Z
last_indexed 2024-08-13T18:19:00Z
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spelling v2 67369 2024-08-13 Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait 98fdad496bd3ffe83a308e0f641953d0 Jafar Ojra Jafar Ojra true false 2024-08-13 CBAE Competing efectively in the contemporary marketing landscape is becoming increasing challenging. Equally increasing therefore is the pertinence for organisations to be customer oriented. Academic discourse emphasises the need for more customer-oriented approach. Inspired by gaps in the literature, this study explores the contingency factors and performance implications of customer accounting in the Kuwaiti fnancial services industry. A questionnaire was used to collect data, and data analysis was based on 115 responses from management accountants of participating frms. This study reports critical insights that enhance the no one-size fts all notion of contingency foundation. For organisations in the industrial and geographical setting covered in this study, the insights from this study ofer relevant cues for optimising customer accounting operationalisation and maximising the organisational performance impact. The limitations of this study have been acknowledged and critical directions for further knowledge development fagged. Journal Article Future Business Journal 9 1 Springer Science and Business Media LLC 2314-7210 Customer accounting, Perceived environmental uncertainty, Competition intensity, Formalisation, Decentralisation, Organisational strategy, organisational performance 8 4 2023 2023-04-08 10.1186/s43093-023-00191-7 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Not Required No external funding was obtained. 2024-09-20T16:37:12.9200295 2024-08-13T19:07:53.5951375 Faculty of Humanities and Social Sciences School of Management - Accounting and Finance Jafar Ojra 1 Abdullah Promise Opute 0000-0001-6221-1856 2 Abdulaziz M. Alsaqer 3 67369__31430__68f5cd899fe745b29e2d1ae47df7ebcd.pdf 67369.VoR.pdf 2024-09-20T16:36:08.0806511 Output 1352272 application/pdf Version of Record true © The Author(s) 2023. This article is licensed under a Creative Commons Attribution 4.0 International License. true eng http://creativecommons.org/licenses/by/4.0/
title Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait
spellingShingle Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait
Jafar Ojra
title_short Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait
title_full Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait
title_fullStr Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait
title_full_unstemmed Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait
title_sort Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait
author_id_str_mv 98fdad496bd3ffe83a308e0f641953d0
author_id_fullname_str_mv 98fdad496bd3ffe83a308e0f641953d0_***_Jafar Ojra
author Jafar Ojra
author2 Jafar Ojra
Abdullah Promise Opute
Abdulaziz M. Alsaqer
format Journal article
container_title Future Business Journal
container_volume 9
container_issue 1
publishDate 2023
institution Swansea University
issn 2314-7210
doi_str_mv 10.1186/s43093-023-00191-7
publisher Springer Science and Business Media LLC
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Accounting and Finance{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Accounting and Finance
document_store_str 1
active_str 0
description Competing efectively in the contemporary marketing landscape is becoming increasing challenging. Equally increasing therefore is the pertinence for organisations to be customer oriented. Academic discourse emphasises the need for more customer-oriented approach. Inspired by gaps in the literature, this study explores the contingency factors and performance implications of customer accounting in the Kuwaiti fnancial services industry. A questionnaire was used to collect data, and data analysis was based on 115 responses from management accountants of participating frms. This study reports critical insights that enhance the no one-size fts all notion of contingency foundation. For organisations in the industrial and geographical setting covered in this study, the insights from this study ofer relevant cues for optimising customer accounting operationalisation and maximising the organisational performance impact. The limitations of this study have been acknowledged and critical directions for further knowledge development fagged.
published_date 2023-04-08T16:37:11Z
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score 11.037603

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