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The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience

Jamie Torrance Orcid Logo, Conor Heath, Marie O’Hanrahan, Philip Newall

Journal of Public Health, Volume: 46, Issue: 4, Pages: e654 - e662

Swansea University Author: Jamie Torrance Orcid Logo

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DOI (Published version): 10.1093/pubmed/fdae167

Abstract

Background: Gambling advertising employs a range of persuasive strategies. We therefore aimed to evaluate a counter-advertising intervention video to increase resilience to gambling advertising persuasion. Methods: Three in-depth focus groups were conducted, and each group contained a mixture of gam...

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Published in: Journal of Public Health
ISSN: 1741-3842 1741-3850
Published: Oxford University Press (OUP) 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa67358
first_indexed 2024-08-12T10:57:35Z
last_indexed 2025-01-09T20:30:37Z
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spelling 2024-12-13T14:34:02.1235337 v2 67358 2024-08-12 The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience de868c4f56d8f5fbecbd686fdbb7b4b5 0000-0001-5001-4126 Jamie Torrance Jamie Torrance true false 2024-08-12 PSYS Background: Gambling advertising employs a range of persuasive strategies. We therefore aimed to evaluate a counter-advertising intervention video to increase resilience to gambling advertising persuasion. Methods: Three in-depth focus groups were conducted, and each group contained a mixture of gambling-related academics (N = 12) and experts with lived experience of gambling-related harm (N = 10). Participants were given access to the intervention video and provided feedback during the focus groups. Qualitative data were audio recorded and thematically analysed by the research team. Results: Three main themes were identified. First, participants recommended a shorter video that had a simplified and digestible structure. Second, frequent real-world examples of gambling advertisements within the video were discouraged, and the inclusion of a relatable human voiceover was considered imperative to the receptiveness of the video. Finally, participants deemed it important to deliver psychologically grounded yet jargon-free content via a conversational style. An overall narrative framed by consumer-protection was also preferred in order to increase acceptance of the video content, rather than a more didactic framing. Conclusions: Evaluating the acceptability of a counter advertising intervention video provided valuable insight from both an academic and lived-experience perspective. Such insight is instrumental to the meaningful co-design of counter-advertising interventions. Journal Article Journal of Public Health 46 4 e654 e662 Oxford University Press (OUP) 1741-3842 1741-3850 Focus groups, gambling advertising, gambling marketing, inoculation, lived experience 1 12 2024 2024-12-01 10.1093/pubmed/fdae167 COLLEGE NANME Psychology School COLLEGE CODE PSYS Swansea University SU Library paid the OA fee (TA Institutional Deal) This research was funded by an exploratory research grant from the Academic Forum for the Study of Gambling (AFSG). 2024-12-13T14:34:02.1235337 2024-08-12T11:55:27.7251276 Faculty of Medicine, Health and Life Sciences School of Psychology Jamie Torrance 0000-0001-5001-4126 1 Conor Heath 2 Marie O’Hanrahan 3 Philip Newall 4 67358__31085__fed6fc3ce5834ec69e2bf7692d68277e.pdf 67358.VoR.pdf 2024-08-12T14:32:07.8856183 Output 415828 application/pdf Version of Record true ©The Author(s) 2024. This is an Open Access article distributed under the terms of the Creative Commons Attribution License. true eng https://creativecommons.org/licenses/by/4.0/
title The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience
spellingShingle The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience
Jamie Torrance
title_short The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience
title_full The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience
title_fullStr The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience
title_full_unstemmed The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience
title_sort The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience
author_id_str_mv de868c4f56d8f5fbecbd686fdbb7b4b5
author_id_fullname_str_mv de868c4f56d8f5fbecbd686fdbb7b4b5_***_Jamie Torrance
author Jamie Torrance
author2 Jamie Torrance
Conor Heath
Marie O’Hanrahan
Philip Newall
format Journal article
container_title Journal of Public Health
container_volume 46
container_issue 4
container_start_page e654
publishDate 2024
institution Swansea University
issn 1741-3842
1741-3850
doi_str_mv 10.1093/pubmed/fdae167
publisher Oxford University Press (OUP)
college_str Faculty of Medicine, Health and Life Sciences
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hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str School of Psychology{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Psychology
document_store_str 1
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description Background: Gambling advertising employs a range of persuasive strategies. We therefore aimed to evaluate a counter-advertising intervention video to increase resilience to gambling advertising persuasion. Methods: Three in-depth focus groups were conducted, and each group contained a mixture of gambling-related academics (N = 12) and experts with lived experience of gambling-related harm (N = 10). Participants were given access to the intervention video and provided feedback during the focus groups. Qualitative data were audio recorded and thematically analysed by the research team. Results: Three main themes were identified. First, participants recommended a shorter video that had a simplified and digestible structure. Second, frequent real-world examples of gambling advertisements within the video were discouraged, and the inclusion of a relatable human voiceover was considered imperative to the receptiveness of the video. Finally, participants deemed it important to deliver psychologically grounded yet jargon-free content via a conversational style. An overall narrative framed by consumer-protection was also preferred in order to increase acceptance of the video content, rather than a more didactic framing. Conclusions: Evaluating the acceptability of a counter advertising intervention video provided valuable insight from both an academic and lived-experience perspective. Such insight is instrumental to the meaningful co-design of counter-advertising interventions.
published_date 2024-12-01T12:39:06Z
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