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Dealing with Socially Responsible Consumers
Jishnu Bhattacharyya 
Swansea University Author:
Jishnu Bhattacharyya
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DOI (Published version): 10.1007/978-981-19-4457-4
Abstract
Dealing with Socially Responsible Consumers
| ISBN: | 9789811944567 9789811944574 |
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| Published: |
Singapore
Springer Nature Singapore
2023
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa67305 |
| Tags: |
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| Keywords: |
Social Marketing; Sustainability Marketing; Green Marketing; Socially Responsible Marketing; Environmental Marketing; Not-for-profit Marketing; Corporate Social Responsivity; Ethical Marketing |
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| College: |
Faculty of Humanities and Social Sciences |