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Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
Internet Research
Swansea University Author: Yogesh Dwivedi
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Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention).
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DOI (Published version): 10.1108/intr-04-2023-0260
Abstract
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
Published in: | Internet Research |
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ISSN: | 1066-2243 |
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Emerald
2024
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URI: | https://cronfa.swan.ac.uk/Record/cronfa66136 |
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v2 66136 2024-04-23 Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2024-04-23 CBAE Journal Article Internet Research 0 Emerald 1066-2243 Live-streaming commerce, Signaling theory, Social exchange theory, Customer engagement, Impulsive buying tendency, PLS-SEM 24 5 2024 2024-05-24 10.1108/intr-04-2023-0260 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2024-10-25T14:42:59.4937647 2024-04-23T08:26:36.3764527 Faculty of Humanities and Social Sciences School of Management - Business Management Xi Luo 0000-0003-3393-1154 1 Jun-Hwa Cheah 0000-0001-8440-9564 2 Xin-Jean Lim 0000-0002-6794-3607 3 T. Ramayah 0000-0002-7580-7058 4 Yogesh Dwivedi 0000-0002-5547-9990 5 66136__30118__9dbcf7a0d68f49109360c8c23fbf931d.pdf 1. Manuscript-IR-R5-Final.pdf 2024-04-23T08:29:18.6178441 Output 601532 application/pdf Accepted Manuscript true Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention). true eng https://creativecommons.org/licenses/by/4.0/deed.en |
title |
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory |
spellingShingle |
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory Yogesh Dwivedi |
title_short |
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory |
title_full |
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory |
title_fullStr |
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory |
title_full_unstemmed |
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory |
title_sort |
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory |
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d154596e71b99ad1285563c8fdd373d7 |
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d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi |
author |
Yogesh Dwivedi |
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Xi Luo Jun-Hwa Cheah Xin-Jean Lim T. Ramayah Yogesh Dwivedi |
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Internet Research |
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2024 |
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10.1108/intr-04-2023-0260 |
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Emerald |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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2024-05-24T14:42:57Z |
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