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How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side

Zhucheng Shao, Jessica Sze Yin Ho, Garry Wei-Han Tan, Keng-Boon Ooi, Prianka Sarker, Yogesh Dwivedi

Journal of Brand Management, Volume: 31, Issue: 6, Pages: 593 - 615

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1057/s41262-024-00362-z

Published in: Journal of Brand Management
ISSN: 1350-231X 1479-1803
Published: Springer Science and Business Media LLC 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa65985
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title How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
spellingShingle How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
Yogesh Dwivedi
title_short How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
title_full How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
title_fullStr How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
title_full_unstemmed How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
title_sort How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Zhucheng Shao
Jessica Sze Yin Ho
Garry Wei-Han Tan
Keng-Boon Ooi
Prianka Sarker
Yogesh Dwivedi
format Journal article
container_title Journal of Brand Management
container_volume 31
container_issue 6
container_start_page 593
publishDate 2024
institution Swansea University
issn 1350-231X
1479-1803
doi_str_mv 10.1057/s41262-024-00362-z
publisher Springer Science and Business Media LLC
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2024-11-01T11:45:31Z
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score 11.08895

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