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How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side

Zhucheng Shao, Jessica Sze Yin Ho, Garry Wei-Han Tan, Keng-Boon Ooi, Prianka Sarker, Yogesh Dwivedi Orcid Logo

Journal of Brand Management

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1057/s41262-024-00362-z

Published in: Journal of Brand Management
ISSN: 1350-231X 1479-1803
Published: Springer Science and Business Media LLC 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa65985
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last_indexed 2024-04-09T11:36:12Z
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spelling v2 65985 2024-04-09 How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2024-04-09 CBAE Journal Article Journal of Brand Management 0 Springer Science and Business Media LLC 1350-231X 1479-1803 Celebrity endorsement; Brand hate; Brand betrayal; Customer–brand relationships; S-O-R theory; Customer–brand relationships 4 5 2024 2024-05-04 10.1057/s41262-024-00362-z COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2024-05-28T15:41:37.0174349 2024-04-09T12:32:03.3985563 Faculty of Humanities and Social Sciences School of Management - Business Management Zhucheng Shao 1 Jessica Sze Yin Ho 2 Garry Wei-Han Tan 3 Keng-Boon Ooi 4 Prianka Sarker 5 Yogesh Dwivedi 0000-0002-5547-9990 6 65985__29956__c48480219bd34992a27cbacf02790125.pdf RIS Manuscript FINL.pdf 2024-04-09T12:36:05.1408557 Output 703664 application/pdf Accepted Manuscript true Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention). true eng https://creativecommons.org/licenses/by/4.0/deed.en
title How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
spellingShingle How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
Yogesh Dwivedi
title_short How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
title_full How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
title_fullStr How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
title_full_unstemmed How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
title_sort How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Zhucheng Shao
Jessica Sze Yin Ho
Garry Wei-Han Tan
Keng-Boon Ooi
Prianka Sarker
Yogesh Dwivedi
format Journal article
container_title Journal of Brand Management
container_volume 0
publishDate 2024
institution Swansea University
issn 1350-231X
1479-1803
doi_str_mv 10.1057/s41262-024-00362-z
publisher Springer Science and Business Media LLC
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2024-05-04T15:41:35Z
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