Journal article 410 views
“Running on goodwill and fairydust” – Midwives' experiences of facilitating and delivering local breastfeeding support via Facebook groups: A qualitative descriptive study
Journal of Human Nutrition and Dietetics
Swansea University Authors: Holly Morse , Amy Brown , Aimee Grant
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DOI (Published version): 10.1111/jhn.13367
Abstract
BackgroundFacebook groups providing breastfeeding support are widespread. Some are created and/or facilitated by midwives, but little is known about their motivations or experiences. The present study aimed to examine how midwives involved in providing breastfeeding support via local Breastfeeding s...
Published in: | Journal of Human Nutrition and Dietetics |
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ISSN: | 0952-3871 1365-277X |
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Wiley
2024
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URI: | https://cronfa.swan.ac.uk/Record/cronfa65795 |
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2024-11-25T14:16:52Z |
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2024-11-22T09:34:26.1476895 v2 65795 2024-03-07 “Running on goodwill and fairydust” – Midwives' experiences of facilitating and delivering local breastfeeding support via Facebook groups: A qualitative descriptive study 8df8195df203f2c484c13602a36a38e3 0000-0001-7408-3417 Holly Morse Holly Morse true false 37aea6965461cb0510473d109411a0c3 0000-0002-0438-0157 Amy Brown Amy Brown true false 6a1ce3bc54c692c804e858b70d2e4bd2 0000-0001-7205-5869 Aimee Grant Aimee Grant true false 2024-03-07 HSOC BackgroundFacebook groups providing breastfeeding support are widespread. Some are created and/or facilitated by midwives, but little is known about their motivations or experiences. The present study aimed to examine how midwives involved in providing breastfeeding support via local Breastfeeding support Facebook (BSF) groups perceive the value of this provision and their experiences of creating these services and engaging with mothers online.MethodsParticipants were recruited through Facebook advertising and snowballing techniques. UK registered midwives with experience of providing breastfeeding support via Facebook groups were eligible. Semi-structured interviews were conducted using Microsoft Teams/Zoom with nine midwives between July and September 2021. Reflexive thematic analysis was conducted.ResultsThree themes, each with three subthemes, were identified: (1) Imperatives and Value; (2) Goodwill & Lack of Resources; and (3) Community of Practice. Theme 1 described groups as necessary for meeting current mothers' needs and improving low breastfeeding rates. Theme 2 highlighted that BSF groups rely on voluntary work by midwives and peer supporters, with sustainability and recognition of their efforts being major concerns. Theme 3 showed that BSF groups function as communities of practice, offering social learning opportunities and benefits for midwives.ConclusionsMidwives became involved in delivering online support motivated by a belief in the value of this provision, but acted as volunteers and felt unsupported by wider services. This has impacts for the sustainability of this provision regardless of its value. However, midwives reported significant benefits from involvement. Thus, there is a need for services to provide additional guidance and investment. Journal Article Journal of Human Nutrition and Dietetics 0 Wiley 0952-3871 1365-277X breastfeeding support; infant nutrition; midwives; online communities; public health; social media 23 10 2024 2024-10-23 10.1111/jhn.13367 COLLEGE NANME Health and Social Care School COLLEGE CODE HSOC Swansea University SU Library paid the OA fee (TA Institutional Deal) Swansea University 2024-11-22T09:34:26.1476895 2024-03-07T15:41:15.6734303 Faculty of Medicine, Health and Life Sciences School of Health and Social Care - Midwifery Holly Morse 0000-0001-7408-3417 1 Amy Brown 0000-0002-0438-0157 2 Aimee Grant 0000-0001-7205-5869 3 |
title |
“Running on goodwill and fairydust” – Midwives' experiences of facilitating and delivering local breastfeeding support via Facebook groups: A qualitative descriptive study |
spellingShingle |
“Running on goodwill and fairydust” – Midwives' experiences of facilitating and delivering local breastfeeding support via Facebook groups: A qualitative descriptive study Holly Morse Amy Brown Aimee Grant |
title_short |
“Running on goodwill and fairydust” – Midwives' experiences of facilitating and delivering local breastfeeding support via Facebook groups: A qualitative descriptive study |
title_full |
“Running on goodwill and fairydust” – Midwives' experiences of facilitating and delivering local breastfeeding support via Facebook groups: A qualitative descriptive study |
title_fullStr |
“Running on goodwill and fairydust” – Midwives' experiences of facilitating and delivering local breastfeeding support via Facebook groups: A qualitative descriptive study |
title_full_unstemmed |
“Running on goodwill and fairydust” – Midwives' experiences of facilitating and delivering local breastfeeding support via Facebook groups: A qualitative descriptive study |
title_sort |
“Running on goodwill and fairydust” – Midwives' experiences of facilitating and delivering local breastfeeding support via Facebook groups: A qualitative descriptive study |
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8df8195df203f2c484c13602a36a38e3 37aea6965461cb0510473d109411a0c3 6a1ce3bc54c692c804e858b70d2e4bd2 |
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8df8195df203f2c484c13602a36a38e3_***_Holly Morse 37aea6965461cb0510473d109411a0c3_***_Amy Brown 6a1ce3bc54c692c804e858b70d2e4bd2_***_Aimee Grant |
author |
Holly Morse Amy Brown Aimee Grant |
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Holly Morse Amy Brown Aimee Grant |
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Journal of Human Nutrition and Dietetics |
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2024 |
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Swansea University |
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0952-3871 1365-277X |
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10.1111/jhn.13367 |
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Wiley |
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Faculty of Medicine, Health and Life Sciences |
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School of Health and Social Care - Midwifery{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Health and Social Care - Midwifery |
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description |
BackgroundFacebook groups providing breastfeeding support are widespread. Some are created and/or facilitated by midwives, but little is known about their motivations or experiences. The present study aimed to examine how midwives involved in providing breastfeeding support via local Breastfeeding support Facebook (BSF) groups perceive the value of this provision and their experiences of creating these services and engaging with mothers online.MethodsParticipants were recruited through Facebook advertising and snowballing techniques. UK registered midwives with experience of providing breastfeeding support via Facebook groups were eligible. Semi-structured interviews were conducted using Microsoft Teams/Zoom with nine midwives between July and September 2021. Reflexive thematic analysis was conducted.ResultsThree themes, each with three subthemes, were identified: (1) Imperatives and Value; (2) Goodwill & Lack of Resources; and (3) Community of Practice. Theme 1 described groups as necessary for meeting current mothers' needs and improving low breastfeeding rates. Theme 2 highlighted that BSF groups rely on voluntary work by midwives and peer supporters, with sustainability and recognition of their efforts being major concerns. Theme 3 showed that BSF groups function as communities of practice, offering social learning opportunities and benefits for midwives.ConclusionsMidwives became involved in delivering online support motivated by a belief in the value of this provision, but acted as volunteers and felt unsupported by wider services. This has impacts for the sustainability of this provision regardless of its value. However, midwives reported significant benefits from involvement. Thus, there is a need for services to provide additional guidance and investment. |
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2024-10-23T08:22:55Z |
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11.047544 |