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Mothers’ experiences of using Facebook groups for local breastfeeding support: Results of an online survey exploring midwife moderation

Holly Morse Orcid Logo, Amy Brown Orcid Logo

PLOS Digital Health, Volume: 1, Issue: 11, Start page: e0000144

Swansea University Authors: Holly Morse Orcid Logo, Amy Brown Orcid Logo

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DOI (Published version): 10.1371/journal.pdig.0000144

Abstract

It is established that access to ongoing informational, emotional and social support from trained health professionals including midwives assists mothers in meeting their breastfeeding goals. Social media is increasingly being used to offer this support. Research has demonstrated that support via pl...

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Published in: PLOS Digital Health
ISSN: 2767-3170
Published: Public Library of Science (PLoS) 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa65792
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Social media is increasingly being used to offer this support. Research has demonstrated that support via platforms such as Facebook can improve maternal knowledge and self-efficacy and ultimately breastfeeding duration. One specific form of support that is under researched is the use of Breastfeeding Support Facebook (BSF) groups that are aimed at supporting women in specific local areas, often with links to face to face support. Initial research highlights that mothers&#x2019; value these groups but the role that midwives play in offering support to local mothers through these groups has not been examined. The aim of this study was therefore to examine mothers&#x2019; perceptions of midwifery support for breastfeeding delivered through these groups, specifically when midwives played an active role in being a group &#x2018;moderator&#x2019; or leader. An online survey was completed by 2028 mothers who were part of local BSF groups comparing the experiences of those participating in groups moderated by midwives versus other moderators such as peer supporters. Moderation was an important factor in mothers&#x2019; experiences, with trained support associated with greater engagement and more frequent visits, impacting on perceptions of group ethos, reliability and inclusivity. Midwife moderation was uncommon (5% of groups) but valued: midwife moderators offered a high level of support to mothers in their groups, with 87.5% having received midwife support often or sometimes and 97.8% rating this useful or very useful. Access to a midwife moderated group was also associated with viewing local face to face midwifery support for breastfeeding more positively. This is a significant finding, highlighting that online support complements face-to-face support in local settings (67% of groups were linked to a physical group), and improves continuity of care (14% of mothers who had midwife moderators received care from them). As such midwife moderated or supported groups have the potential to add value to local face to face services and improve breastfeeding experiences in communities. 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spelling 2024-04-24T17:02:46.8560595 v2 65792 2024-03-07 Mothers’ experiences of using Facebook groups for local breastfeeding support: Results of an online survey exploring midwife moderation 8df8195df203f2c484c13602a36a38e3 0000-0001-7408-3417 Holly Morse Holly Morse true false 37aea6965461cb0510473d109411a0c3 0000-0002-0438-0157 Amy Brown Amy Brown true false 2024-03-07 HSOC It is established that access to ongoing informational, emotional and social support from trained health professionals including midwives assists mothers in meeting their breastfeeding goals. Social media is increasingly being used to offer this support. Research has demonstrated that support via platforms such as Facebook can improve maternal knowledge and self-efficacy and ultimately breastfeeding duration. One specific form of support that is under researched is the use of Breastfeeding Support Facebook (BSF) groups that are aimed at supporting women in specific local areas, often with links to face to face support. Initial research highlights that mothers’ value these groups but the role that midwives play in offering support to local mothers through these groups has not been examined. The aim of this study was therefore to examine mothers’ perceptions of midwifery support for breastfeeding delivered through these groups, specifically when midwives played an active role in being a group ‘moderator’ or leader. An online survey was completed by 2028 mothers who were part of local BSF groups comparing the experiences of those participating in groups moderated by midwives versus other moderators such as peer supporters. Moderation was an important factor in mothers’ experiences, with trained support associated with greater engagement and more frequent visits, impacting on perceptions of group ethos, reliability and inclusivity. Midwife moderation was uncommon (5% of groups) but valued: midwife moderators offered a high level of support to mothers in their groups, with 87.5% having received midwife support often or sometimes and 97.8% rating this useful or very useful. Access to a midwife moderated group was also associated with viewing local face to face midwifery support for breastfeeding more positively. This is a significant finding, highlighting that online support complements face-to-face support in local settings (67% of groups were linked to a physical group), and improves continuity of care (14% of mothers who had midwife moderators received care from them). As such midwife moderated or supported groups have the potential to add value to local face to face services and improve breastfeeding experiences in communities. The findings have important implications to support the development of integrated online interventions to improve public health. Journal Article PLOS Digital Health 1 11 e0000144 Public Library of Science (PLoS) 2767-3170 8 11 2022 2022-11-08 10.1371/journal.pdig.0000144 Correction: Mothers’ experiences of using Facebook groups for local breastfeeding support: Results of an online survey exploring midwife moderation. PLOS Digital Health 2(2): e0000212. https://doi.org/10.1371/journal.pdig.0000212 COLLEGE NANME Health and Social Care School COLLEGE CODE HSOC Swansea University 2024-04-24T17:02:46.8560595 2024-03-07T15:40:25.7522878 Faculty of Medicine, Health and Life Sciences School of Health and Social Care - Public Health Holly Morse 0000-0001-7408-3417 1 Amy Brown 0000-0002-0438-0157 2 65792__29873__8c400f96c5c64f9aa3cd0e0fef2a6382.pdf 65792.pdf 2024-04-03T10:05:01.3427879 Output 1286348 application/pdf Version of Record true © 2022 Morse, Brown. This is an open access article distributed under the terms of the Creative Commons Attribution License. true eng https://creativecommons.org/licenses/by/4.0/
title Mothers’ experiences of using Facebook groups for local breastfeeding support: Results of an online survey exploring midwife moderation
spellingShingle Mothers’ experiences of using Facebook groups for local breastfeeding support: Results of an online survey exploring midwife moderation
Holly Morse
Amy Brown
title_short Mothers’ experiences of using Facebook groups for local breastfeeding support: Results of an online survey exploring midwife moderation
title_full Mothers’ experiences of using Facebook groups for local breastfeeding support: Results of an online survey exploring midwife moderation
title_fullStr Mothers’ experiences of using Facebook groups for local breastfeeding support: Results of an online survey exploring midwife moderation
title_full_unstemmed Mothers’ experiences of using Facebook groups for local breastfeeding support: Results of an online survey exploring midwife moderation
title_sort Mothers’ experiences of using Facebook groups for local breastfeeding support: Results of an online survey exploring midwife moderation
author_id_str_mv 8df8195df203f2c484c13602a36a38e3
37aea6965461cb0510473d109411a0c3
author_id_fullname_str_mv 8df8195df203f2c484c13602a36a38e3_***_Holly Morse
37aea6965461cb0510473d109411a0c3_***_Amy Brown
author Holly Morse
Amy Brown
author2 Holly Morse
Amy Brown
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container_title PLOS Digital Health
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institution Swansea University
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doi_str_mv 10.1371/journal.pdig.0000144
publisher Public Library of Science (PLoS)
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hierarchy_top_title Faculty of Medicine, Health and Life Sciences
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department_str School of Health and Social Care - Public Health{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Health and Social Care - Public Health
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description It is established that access to ongoing informational, emotional and social support from trained health professionals including midwives assists mothers in meeting their breastfeeding goals. Social media is increasingly being used to offer this support. Research has demonstrated that support via platforms such as Facebook can improve maternal knowledge and self-efficacy and ultimately breastfeeding duration. One specific form of support that is under researched is the use of Breastfeeding Support Facebook (BSF) groups that are aimed at supporting women in specific local areas, often with links to face to face support. Initial research highlights that mothers’ value these groups but the role that midwives play in offering support to local mothers through these groups has not been examined. The aim of this study was therefore to examine mothers’ perceptions of midwifery support for breastfeeding delivered through these groups, specifically when midwives played an active role in being a group ‘moderator’ or leader. An online survey was completed by 2028 mothers who were part of local BSF groups comparing the experiences of those participating in groups moderated by midwives versus other moderators such as peer supporters. Moderation was an important factor in mothers’ experiences, with trained support associated with greater engagement and more frequent visits, impacting on perceptions of group ethos, reliability and inclusivity. Midwife moderation was uncommon (5% of groups) but valued: midwife moderators offered a high level of support to mothers in their groups, with 87.5% having received midwife support often or sometimes and 97.8% rating this useful or very useful. Access to a midwife moderated group was also associated with viewing local face to face midwifery support for breastfeeding more positively. This is a significant finding, highlighting that online support complements face-to-face support in local settings (67% of groups were linked to a physical group), and improves continuity of care (14% of mothers who had midwife moderators received care from them). As such midwife moderated or supported groups have the potential to add value to local face to face services and improve breastfeeding experiences in communities. The findings have important implications to support the development of integrated online interventions to improve public health.
published_date 2022-11-08T14:31:35Z
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