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‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK

Jamie Torrance, Gareth Roderique-Davies, Samantha L Thomas, Nyle Davies, Bev John

Health Promotion International, Volume: 36, Issue: 4, Pages: 976 - 988

Swansea University Author: Jamie Torrance

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DOI (Published version): 10.1093/heapro/daaa126

Abstract

In comparison to jurisdictions such as Australia, limited research has focused upon the perceptions and reported effects of gambling advertising within the unique gambling environment of the UK. An online qualitative survey was conducted with 62 young adult gamblers in the UK. The survey investigate...

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Published in: Health Promotion International
ISSN: 1460-2245
Published: Oxford University Press (OUP) 2021
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa65210
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first_indexed 2023-12-04T13:46:03Z
last_indexed 2023-12-04T13:46:03Z
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spelling v2 65210 2023-12-04 ‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK de868c4f56d8f5fbecbd686fdbb7b4b5 Jamie Torrance Jamie Torrance true false 2023-12-04 HPS In comparison to jurisdictions such as Australia, limited research has focused upon the perceptions and reported effects of gambling advertising within the unique gambling environment of the UK. An online qualitative survey was conducted with 62 young adult gamblers in the UK. The survey investigated the place, meaning and influence of gambling advertising within the lives of the participants. Demographic data were analyzed using descriptive statistics, with qualitative data interpreted using inductive thematic analysis techniques. Three themes were identified. Firstly, young adults were highly cognizant of UK gambling advertising strategies. Second, young adults were able to describe the influence of gambling advertising including its normalizing effect and proliferation of misleading messages. Finally, young adults perceived that current harm minimization strategies, including responsible gambling messages, were ineffective. Many were supportive of increased regulation of gambling advertising. The findings indicate that young adults are aware of the potential risks associated with gambling advertising and are supportive of regulatory reform. It is important that the views and perspectives of young adults are fully considered by regulators and policy makers in the UK, particularly as they are a potential target demographic for the industry. Journal Article Health Promotion International 36 4 976 988 Oxford University Press (OUP) 1460-2245 gambling, advertising, harm, qualitative, public health 30 8 2021 2021-08-30 10.1093/heapro/daaa126 COLLEGE NANME Psychology COLLEGE CODE HPS Swansea University 2024-04-09T15:21:01.4462792 2023-12-04T13:44:17.3381112 Faculty of Medicine, Health and Life Sciences School of Psychology Jamie Torrance 1 Gareth Roderique-Davies 2 Samantha L Thomas 3 Nyle Davies 4 Bev John 5
title ‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK
spellingShingle ‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK
Jamie Torrance
title_short ‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK
title_full ‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK
title_fullStr ‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK
title_full_unstemmed ‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK
title_sort ‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK
author_id_str_mv de868c4f56d8f5fbecbd686fdbb7b4b5
author_id_fullname_str_mv de868c4f56d8f5fbecbd686fdbb7b4b5_***_Jamie Torrance
author Jamie Torrance
author2 Jamie Torrance
Gareth Roderique-Davies
Samantha L Thomas
Nyle Davies
Bev John
format Journal article
container_title Health Promotion International
container_volume 36
container_issue 4
container_start_page 976
publishDate 2021
institution Swansea University
issn 1460-2245
doi_str_mv 10.1093/heapro/daaa126
publisher Oxford University Press (OUP)
college_str Faculty of Medicine, Health and Life Sciences
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hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str School of Psychology{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Psychology
document_store_str 0
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description In comparison to jurisdictions such as Australia, limited research has focused upon the perceptions and reported effects of gambling advertising within the unique gambling environment of the UK. An online qualitative survey was conducted with 62 young adult gamblers in the UK. The survey investigated the place, meaning and influence of gambling advertising within the lives of the participants. Demographic data were analyzed using descriptive statistics, with qualitative data interpreted using inductive thematic analysis techniques. Three themes were identified. Firstly, young adults were highly cognizant of UK gambling advertising strategies. Second, young adults were able to describe the influence of gambling advertising including its normalizing effect and proliferation of misleading messages. Finally, young adults perceived that current harm minimization strategies, including responsible gambling messages, were ineffective. Many were supportive of increased regulation of gambling advertising. The findings indicate that young adults are aware of the potential risks associated with gambling advertising and are supportive of regulatory reform. It is important that the views and perspectives of young adults are fully considered by regulators and policy makers in the UK, particularly as they are a potential target demographic for the industry.
published_date 2021-08-30T15:20:57Z
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