Journal article 390 views
‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK
Jamie Torrance 
,
Gareth Roderique-Davies,
Samantha L Thomas,
Nyle Davies,
Bev John
,
Gareth Roderique-Davies,
Samantha L Thomas,
Nyle Davies,
Bev John
Health Promotion International, Volume: 36, Issue: 4, Pages: 976 - 988
Swansea University Author:
Jamie Torrance
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1093/heapro/daaa126
Abstract
In comparison to jurisdictions such as Australia, limited research has focused upon the perceptions and reported effects of gambling advertising within the unique gambling environment of the UK. An online qualitative survey was conducted with 62 young adult gamblers in the UK. The survey investigate...
| Published in: | Health Promotion International |
|---|---|
| ISSN: | 1460-2245 |
| Published: |
Oxford University Press (OUP)
2021
|
| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa65210 |
| first_indexed |
2023-12-04T13:46:03Z |
|---|---|
| last_indexed |
2024-11-25T14:15:35Z |
| id |
cronfa65210 |
| recordtype |
SURis |
| fullrecord |
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2024-04-09T15:21:01.4462792 v2 65210 2023-12-04 ‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK de868c4f56d8f5fbecbd686fdbb7b4b5 0000-0001-5001-4126 Jamie Torrance Jamie Torrance true false 2023-12-04 PSYS In comparison to jurisdictions such as Australia, limited research has focused upon the perceptions and reported effects of gambling advertising within the unique gambling environment of the UK. An online qualitative survey was conducted with 62 young adult gamblers in the UK. The survey investigated the place, meaning and influence of gambling advertising within the lives of the participants. Demographic data were analyzed using descriptive statistics, with qualitative data interpreted using inductive thematic analysis techniques. Three themes were identified. Firstly, young adults were highly cognizant of UK gambling advertising strategies. Second, young adults were able to describe the influence of gambling advertising including its normalizing effect and proliferation of misleading messages. Finally, young adults perceived that current harm minimization strategies, including responsible gambling messages, were ineffective. Many were supportive of increased regulation of gambling advertising. The findings indicate that young adults are aware of the potential risks associated with gambling advertising and are supportive of regulatory reform. It is important that the views and perspectives of young adults are fully considered by regulators and policy makers in the UK, particularly as they are a potential target demographic for the industry. Journal Article Health Promotion International 36 4 976 988 Oxford University Press (OUP) 1460-2245 gambling, advertising, harm, qualitative, public health 30 8 2021 2021-08-30 10.1093/heapro/daaa126 COLLEGE NANME Psychology School COLLEGE CODE PSYS Swansea University 2024-04-09T15:21:01.4462792 2023-12-04T13:44:17.3381112 Faculty of Medicine, Health and Life Sciences School of Psychology Jamie Torrance 0000-0001-5001-4126 1 Gareth Roderique-Davies 2 Samantha L Thomas 3 Nyle Davies 4 Bev John 5 |
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‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK |
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‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK Jamie Torrance |
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‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK |
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‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK |
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‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK |
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‘It’s basically everywhere’: young adults’ perceptions of gambling advertising in the UK |
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Jamie Torrance Gareth Roderique-Davies Samantha L Thomas Nyle Davies Bev John |
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Health Promotion International |
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Oxford University Press (OUP) |
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In comparison to jurisdictions such as Australia, limited research has focused upon the perceptions and reported effects of gambling advertising within the unique gambling environment of the UK. An online qualitative survey was conducted with 62 young adult gamblers in the UK. The survey investigated the place, meaning and influence of gambling advertising within the lives of the participants. Demographic data were analyzed using descriptive statistics, with qualitative data interpreted using inductive thematic analysis techniques. Three themes were identified. Firstly, young adults were highly cognizant of UK gambling advertising strategies. Second, young adults were able to describe the influence of gambling advertising including its normalizing effect and proliferation of misleading messages. Finally, young adults perceived that current harm minimization strategies, including responsible gambling messages, were ineffective. Many were supportive of increased regulation of gambling advertising. The findings indicate that young adults are aware of the potential risks associated with gambling advertising and are supportive of regulatory reform. It is important that the views and perspectives of young adults are fully considered by regulators and policy makers in the UK, particularly as they are a potential target demographic for the industry. |
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2021-08-30T08:21:06Z |
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11.047306 |