Effectiveness of communications in enhancing adherence to public health behavioural interventions: a COVID-19 evidence review

Williams, Simon; Dienes, Kim; Chowdhury, Jemma Jaheed; Wardman, Jamie K.; Petts, Judith

doi:10.1098/rsta.2023.0129

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Effectiveness of communications in enhancing adherence to public health behavioural interventions: a COVID-19 evidence review

Simon Williams

, Kim Dienes

, Jemma Jaheed Chowdhury, Jamie K. Wardman, Judith Petts

Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences, Volume: 381, Issue: 2257

Swansea University Authors: Simon Williams , Kim Dienes , Jemma Jaheed Chowdhury

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DOI (Published version): 10.1098/rsta.2023.0129

Abstract

Health communication has relevance for virtually every aspect of health and well-being, including disease prevention. This review explored the effectiveness of communications in enhancing the adoption of or adherence to behavioural interventions (non-pharmaceutical interventions (NPIs)) related to C...

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Published in:	Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences
ISSN:	1364-503X 1471-2962
Published:	The Royal Society 2023
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URI:	https://cronfa.swan.ac.uk/Record/cronfa64992
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first_indexed	2023-11-15T11:52:09Z
last_indexed	2023-11-15T11:52:09Z
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spelling	v2 64992 2023-11-15 Effectiveness of communications in enhancing adherence to public health behavioural interventions: a COVID-19 evidence review d43865b0aa32bfa591d1f12d6c0b7a17 0000-0003-2854-9946 Simon Williams Simon Williams true false 76108f6ac5e9dccfc581a09f7e5ef333 0000-0002-6119-7025 Kim Dienes Kim Dienes true false 624b7351369d522253ab4dbd98ab299c Jemma Jaheed Chowdhury Jemma Jaheed Chowdhury true false 2023-11-15 HPS Health communication has relevance for virtually every aspect of health and well-being, including disease prevention. This review explored the effectiveness of communications in enhancing the adoption of or adherence to behavioural interventions (non-pharmaceutical interventions (NPIs)) related to COVID-19. The review takes the UK as a case study and focuses on self-reported behaviours (e.g. social distancing). It also reviews the psychosocial determinants of adherence. Searches were conducted using PubMed, Scopus, CINAL, ASSIA and iCite databases. Eleven thousand five hundred records were identified and 13 were included in the final sample. Included studies suggest that NPI adoption or adherence was generally high, and communication had significant impacts, with key themes including clarity and consistency, trust and control. Based on the evidence in this review, features of effective communication in the context of NPI adoption or adherence are (i) information should be conveyed clearly and conflicting (mixed) messages should be avoided; (ii) information should be conveyed by trusted sources (e.g. health authorities) and (iii) communication should strike a balance between being authoritative but avoiding language seen as controlling (e.g. ‘you must’). Future research should prioritize quantitative, experimental and longitudinal study designs, that focus specifically on communication as an intervention, and which measure behaviour. Journal Article Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences 381 2257 The Royal Society 1364-503X 1471-2962 COVID-19, health communication, non-pharmaceutical interventions, behavioural interventions, adherence 9 10 2023 2023-10-09 10.1098/rsta.2023.0129 http://dx.doi.org/10.1098/rsta.2023.0129 COLLEGE NANME Psychology COLLEGE CODE HPS Swansea University SU Library paid the OA fee (TA Institutional Deal) This research was funded by the Royal Society as part of its commissioned evidence reviews on the effectiveness of COVID-19 non-pharmaceutical interventions (NPIs). 2024-01-03T17:06:31.7754184 2023-11-15T11:47:19.5157155 Faculty of Medicine, Health and Life Sciences School of Psychology Simon Williams 0000-0003-2854-9946 1 Kim Dienes 0000-0002-6119-7025 2 Jemma Jaheed Chowdhury 3 Jamie K. Wardman 4 Judith Petts 5 64992__29029__866c062b04a94aa292821fc955678366.pdf 64992.VOR.pdf 2023-11-15T11:53:22.9490595 Output 528332 application/pdf Version of Record true Copyright 2023 The Authors. Published by the Royal Society under the terms of the Creative Commons Attribution License true eng http://creativecommons.org/licenses/by/4.0/
title	Effectiveness of communications in enhancing adherence to public health behavioural interventions: a COVID-19 evidence review
spellingShingle	Effectiveness of communications in enhancing adherence to public health behavioural interventions: a COVID-19 evidence review Simon Williams Kim Dienes Jemma Jaheed Chowdhury
title_short	Effectiveness of communications in enhancing adherence to public health behavioural interventions: a COVID-19 evidence review
title_full	Effectiveness of communications in enhancing adherence to public health behavioural interventions: a COVID-19 evidence review
title_fullStr	Effectiveness of communications in enhancing adherence to public health behavioural interventions: a COVID-19 evidence review
title_full_unstemmed	Effectiveness of communications in enhancing adherence to public health behavioural interventions: a COVID-19 evidence review
title_sort	Effectiveness of communications in enhancing adherence to public health behavioural interventions: a COVID-19 evidence review
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author	Simon Williams Kim Dienes Jemma Jaheed Chowdhury
author2	Simon Williams Kim Dienes Jemma Jaheed Chowdhury Jamie K. Wardman Judith Petts
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institution	Swansea University
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url	http://dx.doi.org/10.1098/rsta.2023.0129
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description	Health communication has relevance for virtually every aspect of health and well-being, including disease prevention. This review explored the effectiveness of communications in enhancing the adoption of or adherence to behavioural interventions (non-pharmaceutical interventions (NPIs)) related to COVID-19. The review takes the UK as a case study and focuses on self-reported behaviours (e.g. social distancing). It also reviews the psychosocial determinants of adherence. Searches were conducted using PubMed, Scopus, CINAL, ASSIA and iCite databases. Eleven thousand five hundred records were identified and 13 were included in the final sample. Included studies suggest that NPI adoption or adherence was generally high, and communication had significant impacts, with key themes including clarity and consistency, trust and control. Based on the evidence in this review, features of effective communication in the context of NPI adoption or adherence are (i) information should be conveyed clearly and conflicting (mixed) messages should be avoided; (ii) information should be conveyed by trusted sources (e.g. health authorities) and (iii) communication should strike a balance between being authoritative but avoiding language seen as controlling (e.g. ‘you must’). Future research should prioritize quantitative, experimental and longitudinal study designs, that focus specifically on communication as an intervention, and which measure behaviour.
published_date	2023-10-09T17:06:33Z
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Effectiveness of communications in enhancing adherence to public health behavioural interventions: a COVID-19 evidence review

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