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Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday

Markus Rantsi, Brian Garrod Orcid Logo, Erose Sthapit Orcid Logo, Juho Pesonen

Scandinavian Journal of Hospitality and Tourism, Volume: 23, Issue: 4, Pages: 283 - 299

Swansea University Author: Brian Garrod Orcid Logo

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DOI (Published version): 10.1080/15022250.2023.2284137

Abstract

Using the contingent valuation method, this study examines the determinants of German tourists’ willingness to pay for accommodation in a Finnish holiday cottage. A particular focus is on the communication of credentials relating to three dimensions of sustainability (environmental, socio-cultural,...

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Published in: Scandinavian Journal of Hospitality and Tourism
ISSN: 1502-2250 1502-2269
Published: Informa UK Limited 2023
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa64818
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first_indexed 2023-10-25T09:22:10Z
last_indexed 2023-10-25T09:22:10Z
id cronfa64818
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title Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday
spellingShingle Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday
Brian Garrod
title_short Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday
title_full Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday
title_fullStr Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday
title_full_unstemmed Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday
title_sort Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
author Brian Garrod
author2 Markus Rantsi
Brian Garrod
Erose Sthapit
Juho Pesonen
format Journal article
container_title Scandinavian Journal of Hospitality and Tourism
container_volume 23
container_issue 4
container_start_page 283
publishDate 2023
institution Swansea University
issn 1502-2250
1502-2269
doi_str_mv 10.1080/15022250.2023.2284137
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description Using the contingent valuation method, this study examines the determinants of German tourists’ willingness to pay for accommodation in a Finnish holiday cottage. A particular focus is on the communication of credentials relating to three dimensions of sustainability (environmental, socio-cultural, and economic). The results suggest that there are significant differences in how tourists value the different sustainability attributes of their accommodation. The environmental dimension was the only sustainability dimension to have a positive and statistically significant effect on tourists’ willingness to pay. In terms of tourists’ demographic characteristics, meanwhile, employment status was the only socio-demographic factor to have a significant effect on the tourists’ willingness to pay. The managerial implications include investing in, and actively communicating, environmental sustainability features as part of a successful business strategy for Finnish cottage service providers targeting German tourists.
published_date 2023-11-20T17:21:36Z
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score 11.037275

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