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Urban Foundry: A Purposeful Business Model

Beth Cummings Orcid Logo, Samantha Burvill Orcid Logo, Dr Ben Reynolds

Teaching cases on Entrepreneurship and Innovation: Unexplored Topics and Contexts

Swansea University Authors: Beth Cummings Orcid Logo, Samantha Burvill Orcid Logo

Abstract

This case study describes the business model of Urban Foundry, an SME with B Corp registration and is positioned during the covid-19 pandemic. The case is focussed on encouraging students to analyse what makes a B Corp enterprise, the advantages of this type of business model and how this compares w...

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Published in: Teaching cases on Entrepreneurship and Innovation: Unexplored Topics and Contexts
ISBN: 978 1 80220 452 0
Published: Edward Elgar 2024
URI: https://cronfa.swan.ac.uk/Record/cronfa64422
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first_indexed 2023-09-05T10:15:21Z
last_indexed 2023-09-05T10:15:21Z
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spelling v2 64422 2023-09-05 Urban Foundry: A Purposeful Business Model 6e20933c8d9d5e7db1753c71eaca649c 0000-0002-0472-5936 Beth Cummings Beth Cummings true false bedfd86256ce4984ab246a3228bb1da2 0000-0003-4893-3371 Samantha Burvill Samantha Burvill true false 2023-09-05 CBAE This case study describes the business model of Urban Foundry, an SME with B Corp registration and is positioned during the covid-19 pandemic. The case is focussed on encouraging students to analyse what makes a B Corp enterprise, the advantages of this type of business model and how this compares with corporate social responsibility and social enterprise. The students are posed with the task of imagining that they are the owner of Urban Foundry and that they need to justify to their stakeholders whether they should maintain the principles of their B Corp registration during the global pandemic. The case is designed to enable students to debate short over long term organisational aims, the importance of purpose and the types of organisations that are the future of our society. The case can be linked with classical economic theory, global agendas such as the SDGs, corporate social responsibility and the triple bottom line. Book chapter Teaching cases on Entrepreneurship and Innovation: Unexplored Topics and Contexts Edward Elgar 978 1 80220 452 0 Purposeful business, B Corporation, Social Enterprise, Corporate Social Responsibility (CSR), Social Entrepreneurship, Triple Bottom Line, Sustainable Development Goals (SDG’S) 23 7 2024 2024-07-23 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2024-08-14T09:40:33.5000804 2023-09-05T11:11:30.7333683 Faculty of Humanities and Social Sciences School of Management - Business Management Beth Cummings 0000-0002-0472-5936 1 Samantha Burvill 0000-0003-4893-3371 2 Dr Ben Reynolds 3
title Urban Foundry: A Purposeful Business Model
spellingShingle Urban Foundry: A Purposeful Business Model
Beth Cummings
Samantha Burvill
title_short Urban Foundry: A Purposeful Business Model
title_full Urban Foundry: A Purposeful Business Model
title_fullStr Urban Foundry: A Purposeful Business Model
title_full_unstemmed Urban Foundry: A Purposeful Business Model
title_sort Urban Foundry: A Purposeful Business Model
author_id_str_mv 6e20933c8d9d5e7db1753c71eaca649c
bedfd86256ce4984ab246a3228bb1da2
author_id_fullname_str_mv 6e20933c8d9d5e7db1753c71eaca649c_***_Beth Cummings
bedfd86256ce4984ab246a3228bb1da2_***_Samantha Burvill
author Beth Cummings
Samantha Burvill
author2 Beth Cummings
Samantha Burvill
Dr Ben Reynolds
format Book chapter
container_title Teaching cases on Entrepreneurship and Innovation: Unexplored Topics and Contexts
publishDate 2024
institution Swansea University
isbn 978 1 80220 452 0
publisher Edward Elgar
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 0
active_str 0
description This case study describes the business model of Urban Foundry, an SME with B Corp registration and is positioned during the covid-19 pandemic. The case is focussed on encouraging students to analyse what makes a B Corp enterprise, the advantages of this type of business model and how this compares with corporate social responsibility and social enterprise. The students are posed with the task of imagining that they are the owner of Urban Foundry and that they need to justify to their stakeholders whether they should maintain the principles of their B Corp registration during the global pandemic. The case is designed to enable students to debate short over long term organisational aims, the importance of purpose and the types of organisations that are the future of our society. The case can be linked with classical economic theory, global agendas such as the SDGs, corporate social responsibility and the triple bottom line.
published_date 2024-07-23T09:40:32Z
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score 11.037603

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