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Consumer Engagement in Business Process Innovation – ICT: Companies Cases from Poland and UK

Ewa Ziemba, Monika Eisenbardt, Roisin Mullins, Sandra Dettmer

Journal of Computer Information Systems, Pages: 302 - 315

Swansea University Author: Sandra Dettmer

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DOI (Published version): 10.1080/08874417.2020.1808865

Abstract

The major premise of the study is a recognition that competitive companies increasingly engage consumers to create business innovation. This study aims to develop a framework for analyzing consumer engagement in business process innovation and apply this framework to ICT companies in Poland and the...

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Published in: Journal of Computer Information Systems
Published: online Taylor & Francis Online
URI: https://cronfa.swan.ac.uk/Record/cronfa64404
first_indexed 2023-09-04T16:11:56Z
last_indexed 2025-01-28T14:23:50Z
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spelling 2025-01-28T10:35:47.0202391 v2 64404 2023-09-04 Consumer Engagement in Business Process Innovation – ICT: Companies Cases from Poland and UK 8bdc768c0eff37682671611beb8aca2d Sandra Dettmer Sandra Dettmer true false 2023-09-04 CBAE The major premise of the study is a recognition that competitive companies increasingly engage consumers to create business innovation. This study aims to develop a framework for analyzing consumer engagement in business process innovation and apply this framework to ICT companies in Poland and the UK to analyze how they practice consumer engagement and what differences are exhibited between the two countries. It reports on 48 case studies where data were gathered through online observation, a qualitative analysis of collected data was undertaken, and data were analyzed by applying descriptive statistics and Chi-Square test. The suggested framework deals with four key aspects of consumer engagement in business process innovation, i.e., types and ways of consumer engagement, extrinsic incentives, and ICT supporting consumer engagement. This study advances the academic research on consumer engagement and provides a blueprint for ICT companies to design and improve their consumer engagement activities. Journal Article Journal of Computer Information Systems 302 315 Taylor & Francis Online online consumer engagement consumer innovation incentivesbusiness processesUK Poland 0 0 0 0001-01-01 10.1080/08874417.2020.1808865 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Not Required 2025-01-28T10:35:47.0202391 2023-09-04T17:01:05.1283017 School of Management Business Ewa Ziemba 1 Monika Eisenbardt 2 Roisin Mullins 3 Sandra Dettmer 4
title Consumer Engagement in Business Process Innovation – ICT: Companies Cases from Poland and UK
spellingShingle Consumer Engagement in Business Process Innovation – ICT: Companies Cases from Poland and UK
Sandra Dettmer
title_short Consumer Engagement in Business Process Innovation – ICT: Companies Cases from Poland and UK
title_full Consumer Engagement in Business Process Innovation – ICT: Companies Cases from Poland and UK
title_fullStr Consumer Engagement in Business Process Innovation – ICT: Companies Cases from Poland and UK
title_full_unstemmed Consumer Engagement in Business Process Innovation – ICT: Companies Cases from Poland and UK
title_sort Consumer Engagement in Business Process Innovation – ICT: Companies Cases from Poland and UK
author_id_str_mv 8bdc768c0eff37682671611beb8aca2d
author_id_fullname_str_mv 8bdc768c0eff37682671611beb8aca2d_***_Sandra Dettmer
author Sandra Dettmer
author2 Ewa Ziemba
Monika Eisenbardt
Roisin Mullins
Sandra Dettmer
format Journal article
container_title Journal of Computer Information Systems
container_start_page 302
institution Swansea University
doi_str_mv 10.1080/08874417.2020.1808865
publisher Taylor & Francis Online
college_str School of Management
hierarchytype
hierarchy_top_id schoolofmanagement
hierarchy_top_title School of Management
hierarchy_parent_id schoolofmanagement
hierarchy_parent_title School of Management
department_str Business{{{_:::_}}}School of Management{{{_:::_}}}Business
document_store_str 0
active_str 0
description The major premise of the study is a recognition that competitive companies increasingly engage consumers to create business innovation. This study aims to develop a framework for analyzing consumer engagement in business process innovation and apply this framework to ICT companies in Poland and the UK to analyze how they practice consumer engagement and what differences are exhibited between the two countries. It reports on 48 case studies where data were gathered through online observation, a qualitative analysis of collected data was undertaken, and data were analyzed by applying descriptive statistics and Chi-Square test. The suggested framework deals with four key aspects of consumer engagement in business process innovation, i.e., types and ways of consumer engagement, extrinsic incentives, and ICT supporting consumer engagement. This study advances the academic research on consumer engagement and provides a blueprint for ICT companies to design and improve their consumer engagement activities.
published_date 0001-01-01T05:15:05Z
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score 11.444473

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